BAM Key Details:

  • On Friday, Meta announced that Instagram and Facebook users in the United States can join the waitlist for Meta Verified, a subscription service that enables creators to verify their accounts.
  • Meta Verified was previously rolled out in Australia and New Zealand and is currently available to users 18 years and older. Businesses are not yet eligible for the service.

The testing period isn’t over yet, but as of Friday, Instagram and Facebook users in the U.S. can join the waitlist for the Meta Verified subscription service. 

Mark Zuckerberg shared the news with a single Story:

Meta Verified

What’s Included in the Meta Verified Subscription?

Adam Mosseri took to Instagram to share more about the Meta Verified updates:

The subscription service includes something every creator is after—verification of your account, which is shown with a blue badge. This, paired with proactive account protection and direct account support, helps to secure accounts from impersonators and hackers

Finally, Meta has shared the exclusive features that subscribers will receive. Features include exclusive stickers on Facebook and Instagram Stories and Facebook Reels, and 100 Stars a month on Facebook to show your support to other creators. But let’s be honest—the reason creators are willing to pay for the service has nothing to do with stickers and stars. 

Meta Verified FAQs

Meta’s FAQ page answers some questions that are worth paying attention to. 

As of today, the Meta Verified subscription service that allows users to get the blue verification badge for Instagram and Facebook accounts is available in Australia, New Zealand and the United States for people ages 18 and older. However, it is not yet available in all places or for businesses. 

To become verified, you will be asked to provide a government-issued ID to confirm your identity, which must match the profile name and photo of the social account(s) you are applying for. But be sure your profile is exactly how you want it—because once verified, you can’t change the profile name, username, date of birth or photo on your profile without going through the Meta Verified subscription and verification application process again. 

For those who are already verified, there will be no changes to accounts on Instagram or Facebook, although existing badge holders can still apply for a Meta Verified subscription. 

Finally, if you want to verify both your Facebook and Instagram accounts, you’ll need to subscribe on each app separately.

To learn more and join the waitlist, visit Meta