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Housing Market

75% of Buyers Say Their Agent Was Helpful. Here’s What Made It Memorable

Based on Cotality’s From House to Home report, 75% of buyers said their agent provided helpful guidance, but only 8% felt confident after finding the right home. Here’s what buyers say they remember most, and why comfort is the top predictor for repeat business.

August 6, 2025

Housing Market

5.2x More Views: These Are 2025’s Most In-Demand ZIP Codes

Realtor.com’s 2025 Hottest ZIP Codes report highlights suburban areas near major metros where listings received up to 5.2x more views and sold 30 to 42 days faster than the national average.

August 5, 2025

Mortgage Rates Hit Lowest Levels of 2025

Housing Market

At 6.57%, Mortgage Rates Hit a 2025 Low: Here’s How to Talk to Buyers About It

Mortgage rates just hit a new 2025 low of 6.57%. Learn what this means for buyer demand and how to talk to clients before the window closes.

August 5, 2025

Housing Market

Why the Next Big Real Estate Deal Might Be a Pro Athlete Sponsorship

WNBA rookie Paige Bueckers is calling for a real estate partnership to offset housing costs in Dallas, where luxury rents top $4,000 and her rookie salary sits at $78,831. Her public ask signals a growing opportunity for agents to create creative housing deals with athletes and influencers.

August 2, 2025

Housing Market

Is Housing Part of the Fed’s Plan? Powell’s Latest Press Conference Explained

At the July 2025 FOMC meeting, the Fed held rates at 4.25% to 4.5%, with two officials dissenting in favor of a 25-basis-point cut, marking the first double dissent since 1993. Chair Powell stated the best way the Fed can support housing is by reaching 2% inflation.

July 31, 2025

Housing Market

New Forecasts from Fannie and MBA Point to Slow Recovery Through 2026

Updated forecasts from Fannie Mae and the Mortgage Bankers Association (MBA) show modest improvements ahead for housing, with Fannie projecting 4.85 million home sales in 2025 and MBA forecasting 4.3% average mortgage rates through 2027.

July 29, 2025

Housing Market

Boomers Hold $19 Trillion in Real Estate. Are They Ready to Sell?

Realtor.com reports that baby boomers now hold nearly $19 trillion in real estate wealth, accounting for almost half of the nation’s housing equity.

July 26, 2025

Housing Market

Where Are Americans Moving for Jobs and Better Housing in 2025?

LinkedIn News just released its 2025 list of the top 25 U.S. cities on the rise for jobs and talent, with Grand Rapids, Boise, and Harrisburg leading the pack.

July 25, 2025

Housing Market

Home Sale Cancellations Hit a Record High for June

Redfin report shows that 14.9% of pending home sales fell through in June 2025, the highest June rate on record since 2017. That’s more than 57,000 canceled contracts, up from 13.9% a year earlier.

July 24, 2025

Housing Market

6 Takeaways from Realtor.com’s 2025 Housing Forecast Update

Realtor.com’s 2025 Forecast Update projects home sales will fall to 4.00 million as high mortgage rates averaging 6.7%, rising 16.9% inventory, and limited affordability keep demand subdued and price growth to 2.5%.

July 23, 2025

Housing Market

Zillow Reports 5-Year Inventory High and Record Price Cuts

Zillow reports a five-year high in housing inventory with 1.36 million homes for sale in June, up 17.2% year over year and driving a record 26.6% of listings to cut prices.

July 23, 2025

Housing Market

How Today’s Homebuyers Think, Spend, and Decide

The 2025 NextGen Homebuyer Report shows that while 59% of younger buyers believe homeownership is attainable, only 19% think it’s a good time to buy, with 74% of Gen Z using YouTube and 43% using AI tools like ChatGPT for guidance.

July 22, 2025