Tom Toole

Agent Strategy

Stop Losing Money: Every Agent Needs to Follow This Plan

Tom Toole breaks down the big four lead care system to show how accountability equals profitability and why using a CRM is essential to your business as a real estate agent.

May 9, 2023

Smiling businessman in a blue suit on the left with bold text 'Efficiency vs. Effectiveness' on a geometric blue-gray background, representing a business topic cover.

Agent Strategy

Maximize Your Productivity: Efficiency vs. Effectiveness in Real Estate

There’s a constant battle in the business world of efficiency vs. effectiveness. Tom Toole shares how to balance the two to maximize your productivity.

May 2, 2023

Smiling woman in a military camouflage jacket among green foliage outdoors.

Agent Strategy

How to Find Listings in the Wild

Listings are everywhere—if you know where to find them. Tom Toole shares how you can find listings in the wild (or at least in your ordinary day-to-day).

April 25, 2023

Host in a navy suit at a desk, hands extended, with the on-screen title 'HOW TO CRUSH IN VOLATILE MARKET' across the middle.

Agent Strategy

How to Crush in a Volatile Market: Simple Scripts for the Second Quarter

Tom Toole breaks down exactly how to crush in a volatile market, driving home the importance of being the loudest person in your office, getting on the phone, and having the most conversations—so you can set the most appointments and crush the second quarter.

April 18, 2023

Person speaking to camera with earbuds, desk workspace in background, notebook labeled 'GOALS' and a hand writing with a red marker

Agent Strategy

How to Achieve Your Second Quarter Goals in Real Estate

Tom Toole breaks down how to calculate your second quarter goals and break them down month by month and week by week, down to the number of conversations you need to have every work day.

April 11, 2023

Male basketball player in an orange Syracuse jersey #11 dribbles toward the camera in a full arena.

Agent Strategy

3 Lessons from March Madness to Help You Win in Real Estate

Tom breaks down the survive-and-advance mentality and three lessons from March Madness to help you win in real estate, whatever the market is doing.

April 4, 2023

Smiling man in a blue suit on a black background, next to the quote: "I'm really scared about what is going on in the industry right now."

Agent Strategy

How to Address People’s Fears

Tom Toole breaks down how to address people’s fears, highlighting four ways to improve your ability to address your own fears so you can more effectively address the fears consumers and your fellow agents are feeling right now.

March 28, 2023

Two men in business attire sit at desks in front of a modern luxury home; title reads 'Closing Luxury Real Estate Deals'.

Agent Strategy

Closing a $2 Million Deal Four Years in the Making

Tom Toole interviews Paul Harootunian, who recently did something a lot of agents want to do: sell luxury real estate and raise their average price point. Here’s how he closed a $2 million dollar deal that was four years in the making.

March 23, 2023

Smiling man in a blue suit takes a shoulder-side portrait against a foggy, misty background with a long, empty walkway to the left

Agent Strategy

How to Lead with Certainty in Uncertain Times

Almost everyone is living with uncertainty and fear. Tom Toole gives you three ways to lead with certainty in uncertain times so you can help your clients and your business.

March 21, 2023

Man in a checkered suit explaining, with the title 'From Prospect to Client' overlaid, suggesting a sales or client-relationship video.

Agent Strategy

The Power of Setting the Next Appointment in Real Estate

Tom Toole breaks down why setting the next appointment is crucial and what you can do as a real estate professional to keep your clients and prospects moving through the funnel, one value-packed conversation at a time.

March 14, 2023

News anchor in a gray suit sits at a desk with a bold 'MORE THAN EVER' caption on screen in a blue-studio backdrop

Agent Strategy

What You Say Matters: How to Talk To Buyers and Sellers in Today’s Market

Tom Toole explains why what you say matters in today’s market more than ever. Stop with the commission breath and start educating consumers.

March 7, 2023

Video thumbnail: man in a blazer speaking at a desk in a blue recording studio, with the text 'Are you overwhelmed?' overlaid

Agent Strategy

Overcome CRM and Lead Generation Overload with this 7-Step Checklist

Tom Toole breaks down an appointment-setting checklist for agents overwhelmed by their CRM and lead generation.

February 28, 2023

Tom

Toole's Latest Posts:

Stop Losing Money: Every Agent Needs to Follow This Plan

Maximize Your Productivity: Efficiency vs. Effectiveness in Real Estate

How to Find Listings in the Wild

How to Crush in a Volatile Market: Simple Scripts for the Second Quarter

How to Achieve Your Second Quarter Goals in Real Estate

3 Lessons from March Madness to Help You Win in Real Estate

How to Address People’s Fears

Closing a $2 Million Deal Four Years in the Making

How to Lead with Certainty in Uncertain Times

The Power of Setting the Next Appointment in Real Estate

What You Say Matters: How to Talk To Buyers and Sellers in Today’s Market

Overcome CRM and Lead Generation Overload with this 7-Step Checklist

Articles

Podcast

Contact