Agent Strategy

The Truth About Zillow’s Access to Your Follow Up Boss Data

Byron Lazine, Tom Toole, Lisa Chinatti, Chris Giannos, and Josh Rubin break down the Follow Up Boss terms of service update and why agents’ outrage is misplaced.

October 21, 2025

Agent Strategy

The Language Shift Every Agent Should Use with Buyers “Waiting for the One”

Byron Lazine, Tom Toole, and Lisa Chinatti share proven scripts and strategies for turning hesitant buyers into confident homeowners in any market.

October 20, 2025

Housing Market

The ‘Starbucks Effect’ Fueled Real Estate Growth for Decades. Now It’s Closing 400 Stores.

BiggerPockets reports that the “Starbucks Effect” is fading as the chain shutters 400 stores, raising questions about property values and retail stability.

October 20, 2025

Agent Marketing

This Simple TikTok Strategy Gets 100 DMs a Week (But Most Agents Won’t Try It)

Bailey Dixon shares how TikTok Lives brought him 8 clients, 100 DMs a week, and a business built on real conversations that AI can’t fake.

October 18, 2025

Housing Market

Nearly 3 in 4 Gen Z Adults Are Already Saving for a Home

Realtor.com’s Gen Z survey shows 82% believe homeownership is harder, yet 67% still see it as a lifelong goal. Here’s how they’re making it work.

October 17, 2025

Housing Market

82% of Americans Say Neighbors Matter as Much as Price & Location

Anytime Estimate reveals 82% of Americans value good neighbors as much as price or location when buying a home, and 19% would pay $10K+ to avoid bad ones.

October 17, 2025

Housing Market

Moody’s Analytics Housing Forecast 2025–2035: 23.5% Nominal Price Growth

ResiClub reports on Moody’s Analytics data from Mark Zandi projecting 23.5% home price growth from 2025–2035, with no inflation-adjusted gains.

October 16, 2025

Agent Marketing

This Viral Reel Shows Why “Testing the Market” Rarely Works

Realtor® Shannon Gillette shows why pricing too high can backfire. Her viral Reel gives agents a masterclass in storytelling, pricing, and strategy.

October 16, 2025

Real Estate News

NAR’s “New Normal” Includes an Annual Report and Financial Transparency

NAR CEO Nykia Wright outlines a 2026–2028 plan focused on transparency, modernization, and member value in her latest update to REALTORS®.

October 15, 2025

Housing Market

Powell Admits the Fed Could Have Ended Asset Purchases Sooner

Jerome Powell discussed housing, mortgage rates, and MBS holdings at NABE. Byron Lazine breaks it down on today’s Hot Sheet.

October 15, 2025

Housing Market

Renters Now Spend Less than 24% of Income on Rent

Realtor.com reports renters now spend 23.4% of income on rent, down from 24.9% a year ago, as national affordability improves for the second straight month.

October 14, 2025

Real Estate News

Real Brokerage Expands Fintech Edge with Built-In Agent Loans

Real Brokerage launches Real Wallet Capital, the first embedded lending platform giving agents same-day access to working capital.

October 14, 2025

Sarah Lentz

Sarah

Lentz's Latest Posts:

The Truth About Zillow’s Access to Your Follow Up Boss Data

The Language Shift Every Agent Should Use with Buyers “Waiting for the One”

The ‘Starbucks Effect’ Fueled Real Estate Growth for Decades. Now It’s Closing 400 Stores.

Nearly 3 in 4 Gen Z Adults Are Already Saving for a Home

82% of Americans Say Neighbors Matter as Much as Price & Location

Moody’s Analytics Housing Forecast 2025–2035: 23.5% Nominal Price Growth

This Viral Reel Shows Why “Testing the Market” Rarely Works

NAR’s “New Normal” Includes an Annual Report and Financial Transparency

Powell Admits the Fed Could Have Ended Asset Purchases Sooner

Real Brokerage Expands Fintech Edge with Built-In Agent Loans

Articles

Podcast

Contact