Sarah Lentz

Agent Marketing

How to Fix a Weak Real Estate Brand Voice with ChatGPT in 3 Steps

Kat Torre shared how to overcome “Invisible Genius Syndrome” with clarity, consistency, and connection to build a personal brand that converts.

October 24, 2025

85% of FSBO Sellers Don’t Know What Agent Commission Costs

Clever Offers finds 85% of FSBO sellers don’t know average commission rates, and many lose more than they save by skipping an agent.

October 23, 2025

Housing Market

Design Trends Report Shows 149% Spike in Preference for “Color Drenching”

Zillow’s 2026 Home Trends Report shows color-drenched rooms, cozy nooks, and resilient, sustainable features are reshaping how Americans design and buy homes.

October 23, 2025

Real Estate News

REcore Takes CoStar to Court Over Unpaid MLS Data Fees

Real Estate News reports REcore is suing CoStar and Homes.com for $887,500 in unpaid MLS data fees under a 2024 licensing agreement.

October 22, 2025

Real Estate News

CoStar Calls Out Zillow’s “Falsehoods” in Matterport Dispute

CoStar accuses Zillow of spreading “intentional misrepresentations” after Zillow pulled Matterport 3D tours. Here’s what it means for agents.

October 21, 2025

Agent Marketing

Agents Are Copying Her Content. Here’s the Strategy They’re Missing.

BAMx guest Marie Lee shares how she turned relocation chaos into a repeatable business with clear systems, a retainer model, and smart pivots.

October 21, 2025

Agent Strategy

The Truth About Zillow’s Access to Your Follow Up Boss Data

Byron Lazine, Tom Toole, Lisa Chinatti, Chris Giannos, and Josh Rubin break down the Follow Up Boss terms of service update and why agents’ outrage is misplaced.

October 21, 2025

Agent Strategy

The Language Shift Every Agent Should Use with Buyers “Waiting for the One”

Byron Lazine, Tom Toole, and Lisa Chinatti share proven scripts and strategies for turning hesitant buyers into confident homeowners in any market.

October 20, 2025

Housing Market

The ‘Starbucks Effect’ Fueled Real Estate Growth for Decades. Now It’s Closing 400 Stores.

BiggerPockets reports that the “Starbucks Effect” is fading as the chain shutters 400 stores, raising questions about property values and retail stability.

October 20, 2025

Agent Marketing

This Simple TikTok Strategy Gets 100 DMs a Week (But Most Agents Won’t Try It)

Bailey Dixon shares how TikTok Lives brought him 8 clients, 100 DMs a week, and a business built on real conversations that AI can’t fake.

October 18, 2025

Housing Market

Nearly 3 in 4 Gen Z Adults Are Already Saving for a Home

Realtor.com’s Gen Z survey shows 82% believe homeownership is harder, yet 67% still see it as a lifelong goal. Here’s how they’re making it work.

October 17, 2025

82% of Americans Say Neighbors Matter as Much as Price & Location

Anytime Estimate reveals 82% of Americans value good neighbors as much as price or location when buying a home, and 19% would pay $10K+ to avoid bad ones.

October 17, 2025

Sarah

Lentz's Latest Posts:

How to Fix a Weak Real Estate Brand Voice with ChatGPT in 3 Steps

85% of FSBO Sellers Don’t Know What Agent Commission Costs

Design Trends Report Shows 149% Spike in Preference for “Color Drenching”

CoStar Calls Out Zillow’s “Falsehoods” in Matterport Dispute

Agents Are Copying Her Content. Here’s the Strategy They’re Missing.

The Truth About Zillow’s Access to Your Follow Up Boss Data

The Language Shift Every Agent Should Use with Buyers “Waiting for the One”

The ‘Starbucks Effect’ Fueled Real Estate Growth for Decades. Now It’s Closing 400 Stores.

Nearly 3 in 4 Gen Z Adults Are Already Saving for a Home

82% of Americans Say Neighbors Matter as Much as Price & Location

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