
What Happens When You Market the Memories Instead of the Mansion?
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.

Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.

The Broke Agent asked what unprofessional behavior agents have witnessed in real estate. Here are the biggest takeaways from over 200 comments.

Alex Hormozi broke down 16 sales closes across his businesses, and these are the 8 that translate directly to real estate conversations.

Realtor.com’s latest report shows homes closing at four weeks sell for 1.8 points above average. Here’s what the data means for your listings.

Realtor.com reports show how the collapse of entry-level rentals is stalling household formation and reshaping the buyers agents are working with today.

BAM audits the 10 specific reasons AI isn’t recommending you to buyers and sellers, and gives you the fix for each one.

CoStar filed an amicus brief opposing Zillow’s injunction motion in the MRED case, arguing Zillow Preview contradicts Zillow’s own legal position.

NAR’s May 2026 Existing-Home Sales report is out. Here’s what the numbers show and how to use them with clients this week.

Grant Cardone tells Playmakers Podcast host Andrew Flachner exactly what real estate agents are getting wrong about sales, follow-up, and financial literacy.

Realtracs has extended Zillow’s listing feed past the June 8 deadline as licensing negotiations continue across four major portals.

Realtor.com reports Connecticut and New York are moving to ban private listings, with fines up to $5,000 and an October 1 effective date in CT.

Clever Real Estate surveyed 1,000 future buyers and found 76% would overlook red flags in a home. Here’s what agents need to know.