Sarah Lentz

Professional man speaks in front of neon outline of a house and a three-item checklist, illustrating a home-related briefing.

Agent Strategy

A Better Way to Walk Clients Through the Homebuying Process

Sharran Srivatsaa explains how agents can prepare buyers for the entire homebuying process, from the first conversation through closing.

August 3, 2026

Housing Market

Did the Housing Market Bottom Out Last Year?

Did the housing market bottom out last year? Byron Lazine examines home sales, mortgage rates, affordability and the latest forecasts.

August 3, 2026

The-Camera-That-Could-Change-How-Agents-Create-Content_BrandEd_BAM-featured-image

Agent Marketing

BrandEd Episode 1: The Camera That Could Change How Agents Create Content

Brad McCallum tests the Insta360 Luna Ultra in episode one of Branded, breaking down whether (and when) it replaces a full real estate video setup.

August 1, 2026

Agent Marketing

The Listing Video Format Everyone’s Tired Of, Roasted to Perfection

Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.

July 31, 2026

Smiling man stands with arms crossed in front of a neon brain diagram and tech icons, suggesting AI and leadership.í

Agent Strategy

How to Build a Team of AI Agents for Your Real Estate Business

Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).

July 30, 2026

Housing Market

The Fed Held Rates Steady as Three Dissenters Pushed for a Hike

Fed Chair Kevin Warsh’s divided FOMC left rates steady, and rising Treasury yields hint at what could be next for mortgage rates.

July 30, 2026

Nighttime scene showing a small house and a modern two‑storey home against large gold arc diagrams, labeled -5.4% and +6.2% to illustrate real estate changes

Housing Market

The Housing Market Is Splitting in Two, According to New Zillow Data

Zillow data shows starter home sales fell 5.4% while luxury sales climbed 6.2%, splitting the U.S. housing market in two.

July 30, 2026

Phone screen shows ChatGPT UI with the prompt 'What can I help with?' beside a magnified gold house icon under a magnifying glass in a dark background.

Agent Marketing

What Buyers Are Really Asking AI About Their Home Search

80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.

July 29, 2026

Investment allocation line chart: Real estate 38%, stocks 20%, gold 18%, savings 12%, bonds 4%, cryptocurrency 2% over a sunset waterfront.

Housing Market

Real Estate Ranked #1 Long-Term Investment for the 14th Year Running

Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.

July 28, 2026

Man in a black shirt with arms crossed, surrounded by glowing neon AI icons (AI text, brain, chart, robot, video, settings).

Agent Marketing

7 AI Tools to Use to Create Outlier Content

Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.

July 27, 2026

Balance scale with five yellow figures on the left and one on the right, illustrating inequality.

Agent Strategy

The Hiring Rule That Helped This 5-Agent Team Close $103M

Andy Griesinger built a 5-agent team to $103 million by screening recruits and running new agents through a 61-point daily tracker.

July 27, 2026

Smiling woman on a beige sofa looks at her phone; a floating chat bubble shows a green message about a seller canceling a showing and joking replies.

Agent Marketing

The Post Format Racking Up 100+ Comments on Instagram

Nicole Stanbra’s viral prank carousel shows agents how to borrow content formats from outside real estate and make them work for their business.

July 25, 2026

Sarah

Lentz's Latest Posts:

A Better Way to Walk Clients Through the Homebuying Process

Did the Housing Market Bottom Out Last Year?

BrandEd Episode 1: The Camera That Could Change How Agents Create Content

The Listing Video Format Everyone’s Tired Of, Roasted to Perfection

How to Build a Team of AI Agents for Your Real Estate Business

The Fed Held Rates Steady as Three Dissenters Pushed for a Hike

The Housing Market Is Splitting in Two, According to New Zillow Data

What Buyers Are Really Asking AI About Their Home Search

Real Estate Ranked #1 Long-Term Investment for the 14th Year Running

7 AI Tools to Use to Create Outlier Content

The Hiring Rule That Helped This 5-Agent Team Close $103M

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