Sarah Lentz

Housing Market

Are Foreclosures Surging? The Truth Behind the Latest Data

ATTOM reports an eighth month of rising foreclosure activity, and Byron Lazine clarifies that the numbers are rising from near-zero and still below normal.

November 25, 2025

Real Estate News

They Can Only Value What They See: The Transparency Shift in Real Estate

James Dwiggins breaks down how Rayse surfaces the day-to-day tasks in a transaction and adds more transparency to the real estate process.

November 25, 2025

Agent Marketing

Why This ‘Unpopular Opinion’ Reel is Marketing Gold

Shannon Gillette’s unpopular opinion reel on agent attire sparked major engagement. Here’s why it worked and how agents can use it.

November 22, 2025

Housing Market

65% of Buyers Want to Tour Homes on Their Own Time

Zillow’s 2025 Consumer Housing Trends Report shows buyers want flexible touring, with 66% preferring online scheduling and 65% open to self-guided access.

November 21, 2025

Housing Market

NAR Forecast: Home Sales to Jump 14% and Prices Will Keep Rising in 2026

NAR’s latest forecast shows a 14% rise in 2026 home sales, 4% price growth, and mortgage rates easing to 6% as demand builds into next year.

November 20, 2025

How Today’s Home Buyers Choose Their Real Estate Agent

Zillow’s Consumer Home Trends Report shows 50% of home buyers hire the first agent they contact, raising the stakes for fast visibility and clear communication.

November 19, 2025

Agent Strategy

Zillow Says 53% of Homes Lost Value: What Every Agent Should Tell Nervous Homeowners

Zillow reports 53% of U.S. homes lost value over the past year, the highest since 2012, even as only 4.1% are worth less than their last sale.

November 18, 2025

Zillow-Exec-on-ChatGPT-MLS-Rules-and-the-Real-Impact-on-Agents_BAM-featured-image

Real Estate News

Zillow Exec on ChatGPT, MLS Rules, and the Follow Up Boss TOS Update

Playmakers Podcast host Andrew Flachner interviews Zillow’s Errol Samuelson on ChatGPT, MLS rules, and the Follow Up Boss TOS update.

November 18, 2025

Real Estate News

MLS access is now up to local discretion (& 17 Additional MLS Policy Changes from NAR)

NAR approves 18 MLS policy updates after a national risk assessment, marking the largest MLS Handbook revision in 20 years.

November 17, 2025

Agent Strategy

Build Your 1-Page Business Plan for 2026 Live with Sharran Srivatsaa and Byron Lazine

Join Sharran Srivatsaa and Byron Lazine on Nov. 19 for a live workshop where you’ll build a simple 1-page business plan to make 2026 your best year ever.

November 17, 2025

Housing Market

How Home Buyers and Sellers Find Their Agents in 2025

NAR’s 2025 Profile shows how critical referrals are, with 43% of buyers and 66% of sellers choosing a referred agent or someone they’ve worked with before.

November 17, 2025

Agent Marketing

How to Turn Pop Culture Trendjacks Into a Scroll-Stopping Listing Video

Paige Steckling trendjacks Dancing With the Stars for a listing video, using humor, strong visuals, and a keyword CTA to spotlight a Highland property.

November 15, 2025

Sarah

Lentz's Latest Posts:

Are Foreclosures Surging? The Truth Behind the Latest Data

They Can Only Value What They See: The Transparency Shift in Real Estate

Why This ‘Unpopular Opinion’ Reel is Marketing Gold

65% of Buyers Want to Tour Homes on Their Own Time

NAR Forecast: Home Sales to Jump 14% and Prices Will Keep Rising in 2026

How Today’s Home Buyers Choose Their Real Estate Agent

Zillow Says 53% of Homes Lost Value: What Every Agent Should Tell Nervous Homeowners

Zillow Exec on ChatGPT, MLS Rules, and the Follow Up Boss TOS Update

MLS access is now up to local discretion (& 17 Additional MLS Policy Changes from NAR)

Build Your 1-Page Business Plan for 2026 Live with Sharran Srivatsaa and Byron Lazine

How Home Buyers and Sellers Find Their Agents in 2025

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