A new phase in how MLSs, portals, and home search platforms work together just went live.
Today, Realtor.com® unveiled Realtor.com®+™, a collaborative home search platform built directly with MLSs rather than layered on top of them.
The launch starts with Canopy MLS in Charlotte, North Carolina, and already includes signed agreements with 15 additional MLSs, bringing the total footprint to more than 122,000 real estate professionals.
According to Realtor.com, the rollout represents the largest multi-MLS, co-branded portal collaboration since online MLS data sharing began.
The platform is now live for all 20,000+ subscribers of Canopy MLS, with another wave of MLS markets expected to come online in the coming weeks and months.
What Realtor.com®+™ is designed to do
Realtor.com®+™ is being positioned as a shift away from the traditional portal model where MLS data is licensed out and monetized elsewhere. Instead, Realtor.com®+™ is built to sit inside MLS ecosystems and preserve branding, attribution, and client relationships.
Realtor.com® CEO Damian Eales described the product as a modernization of the company’s original role in organized real estate.
“Realtor.com® was born from the partnership between the National Association of Realtors® and MLSs, and for three decades we’ve championed an open marketplace that delivers transparency and meaningful value to consumers and professionals.
“Realtor.com®+™ modernizes that legacy by putting more powerful tools into more agents’ hands than any product in our history, keeping professionals at the center of the transaction, and giving MLSs the valuable AI-driven capabilities and member tools they need to lead the industry forward.
“But this isn’t just another tool – it’s a step forward in strengthening the marketplace, empowering MLSs and agents, and enhancing the search experience for consumers.”
Source: Realtor.com
How the platform works in practice
Realtor.com outlined five core ways Realtor.com®+™ is designed to function inside MLS and brokerage workflows. The company describes the platform as both a professional tool and a consumer-facing experience.
Realtor.com®+™ delivers the following capabilities:
- Seamless integration into MLS ecosystems, which provides powerful tools and data insights directly through workflows professionals already use
- Intuitive search and collaboration in a mobile-first tool, which enables MLS-based searching, listing sharing, client chat, and auto-planned tour routes in one platform
- Strong brand continuity, which keeps agent, brokerage, and MLS branding prominent across every page while removing competing lead forms
- Deep client insights to empower decisions, which gives real-time visibility into search behavior, preferences, and local market intelligence
- A collaborative, transparent consumer experience that creates a guided, low-friction path from first click to close with real-time chat and direct connections
Taken together, the design aims to make MLS data, client collaboration, and branding part of the same digital workspace instead of splitting them across multiple tools.
Source: Realtor.com
The technology behind Realtor.com®+™
The platform is built on Zenlist, the collaborative search technology Realtor.com® recently acquired. Zenlist is already in use by leading MLSs, top brokerages, and more than 35,000 agents nationwide, giving Realtor.com® a mature technical foundation rather than a brand-new product.
Realtor.com® says the platform integrates directly into MLS systems, supports MLS data accuracy and attribution, and is accessible via app, desktop, and directly through MLS dashboards.
Beyond search and collaboration, Realtor.com®+™ is also positioning itself as a connective layer across the tools used before, during, and after a transaction. The company says several integrations will roll out over time, expanding functionality inside the platform rather than pushing users to external systems.
One of those integrations includes Realtors Property Resource®, which focuses on property data and local market context.
Jeff Young, CEO of Realtors Property Resource®, put it this way
“With RPR integrated into Realtor.com®+™, Realtors® can bring trusted property and local market insights into client conversations, adding clearer context, sharing client-ready insights and helping people move forward with confidence. It’s a strong example of an agent-first experience built in alignment with MLSs.”
Transaction workflows are also being pulled closer to the search experience through future integrations with Docusign. Realtor.com® says the goal is to reduce friction by placing agreement management inside the same environment where clients are already collaborating.
Mangesh Bhandarkar, Group Vice President of Product Management at Docusign, said:
“Real estate professionals rely on fast, integrated tools to keep their client transactions moving quickly and deliver a streamlined experience. By integrating Docusign Rooms for Real Estate, an intelligent agreement management solution, directly into Realtor.com®+™, we’re bringing agreements into the heart of the collaboration and home search – providing agents with a connected, trusted workflow, so they can spend less time on paperwork and more time advising their clients.”
Visualization is another area where Realtor.com®+™ is expanding beyond traditional listings through its planned integration with Hover.
From A.J. Altman, founder and CEO of Hover:
“By integrating Hover’s property data and visualization technology into Realtor.com®+™, we’re transforming static listings into interactive experiences that help people make more informed decisions. When buyers can see a home’s potential in real time, they move forward with greater confidence.”
Taken together, these integrations position Realtor.com®+™ as an extensible platform designed to grow alongside participating MLSs rather than ship as a fixed product.
Why Canopy MLS signed on first
Canopy MLS is the first live launch partner, with Realtor.com®+™ now available to all 21,000 of its subscribers. Canopy leadership framed the decision as a response to increasing platform consolidation elsewhere in the industry.
Anne Marie DeCatsye, CEO of Canopy Realtor® Association and Canopy MLS, explained why the partnership matters.
“Realtor.com®+™ is arriving at exactly the right moment for our industry. As other players move toward closed ecosystems that don’t always serve the best interests of agents, brokerages or MLSs, Realtor.com® has taken a different path, one that champions openness, collaboration and professional empowerment.
“They’re the only portal that isn’t also a brokerage, and that matters. By integrating directly into the MLS and delivering tools designed for our subscribers – not in competition with them – Realtor.com®+ strengthens our members, supports their clients, and reinforces the value of the MLS.
“We’re proud to join forces with a company that truly shares our commitment to an open, transparent marketplace.”
Growing MLS alliances
Beyond Canopy MLS, Realtor.com® has signed agreements with 15 additional MLS organizations, including:
- Regional Multiple Listing Service
- Central Texas MLS
- Hive MLS
- MLS United
- MLSListings Inc
- bridgeMLS
- Hawaii Information Service
- Bay East Association of REALTORS®, and others.
Regional Multiple Listing Service (RMLS) CEO Kurt Von Wasmusth framed the partnership in terms of competitive advantage and day-to-day utility.
“RMLS is committed to giving our subscribers access to data and insights that genuinely help them win business. Realtor.com® brings the reach and resources to extend those tools in meaningful ways. Together, we’re putting Realtors® first because when Realtors® are better equipped, the entire market benefits.
“Realtor.com+ is a practical example of how our MLS continues to deliver value where it matters most in an agent’s day-to-day work.”
As additional MLSs sign on, leadership commentary is starting to converge around a common reality. Building and maintaining advanced collaboration technology at scale is expensive, and most MLSs can’t do it alone without tradeoffs.
That point was underscored by Joe Rogers, CEO of MLS United, LLC, who framed the decision to join Realtor.com®+™ as both practical and strategic.
“At MLS United, we’re joining Realtor.com®+™ because we want our subscribers to have the best tools available to help them succeed and better serve their clients. The reality is, building technology like this is expensive, and most MLSs can’t do it alone – so working with Realtor.com just makes sense. This multi-MLS, co-branded effort is a big step forward, bringing new capabilities to the market at scale while keeping MLSs and the professionals we serve front and center.”
Taken together, the comments from Canopy MLS, RMLS, and MLS United suggest Realtor.com®+™ is being viewed less as a single product and more as shared infrastructure.
As more MLSs go live in 2026, the platform will test whether large-scale collaboration can reshape how portals, MLSs, and professionals work together around search, data, and transactions.
