Sarah Lentz

Agent Marketing

Clickbait Negativity Is at 90%. How to Stop the Scroll without Breaking Trust

Brandwatch’s State of Social 2026 shows clickbait negativity at 90%. Learn how to use curiosity without underdelivering so your content builds trust in 2026.

December 15, 2025

Agent Marketing

How One 20-Minute Webinar Turned Into $41K of Real Business

Alyssa Curnutt shows how a simple community webinar turned 50 signups into buyer consultations and $41K in GCI in her opening segment for the 2025 BAMMYs.

December 13, 2025

Housing Market

What Buyers and Sellers Really Expect From the 2026 Housing Market

Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.

December 12, 2025

Agent Marketing

Announcing The BAMMYs 2025 Winners

Here are the BAMMYs 2025 winners, plus other outstanding finalists in categories like best hook, music video/parody, most original content, and best listing video.

December 12, 2025

Agent Marketing

The Holiday Content Blueprint That’s Generating Hundreds of New Leads

Alyssa Curnutt shares her BAMMYs playbook for turning holiday hyperlocal content into real leads, including 700 plus email signups and $41,000 in GCI.

December 11, 2025

Agent Marketing

Two New Instagram Updates That Could Boost Your Reach

Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.

December 11, 2025

Housing Market

The Great Housing Divide: 10 Biggest Winners and 10 Fastest Declines

Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.

December 11, 2025

Housing Market

88% of Prospective Home Buyers Plan to Purchase Next Year

RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.

December 10, 2025

Housing Market

10 Housing Markets Poised for Major Growth in 2026

Realtor.com forecasts Hartford, Rochester, and Worcester as the top housing markets for 2026 thanks to strong demand, tight supply, and affordability advantages.

December 10, 2025

Real Estate News

Buyer Agents’ Commissions Increased in 2025, According to New Data

Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.

December 9, 2025

Housing Market

Delistings Jump 37.9% as Buyers and Sellers Split on Market Reality

Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.

December 9, 2025

Housing Market

Ryan Serhant Says It’s Nobody’s Market. Here’s How Agents Can Guide Clients.

Ryan Serhant calls today “nobody’s market” and shares how industry pros can lead with clarity as mortgage rates stabilize and luxury deals surge.

December 8, 2025

Sarah

Lentz's Latest Posts:

How One 20-Minute Webinar Turned Into $41K of Real Business

What Buyers and Sellers Really Expect From the 2026 Housing Market

Announcing The BAMMYs 2025 Winners

The Holiday Content Blueprint That’s Generating Hundreds of New Leads

The Great Housing Divide: 10 Biggest Winners and 10 Fastest Declines

88% of Prospective Home Buyers Plan to Purchase Next Year

10 Housing Markets Poised for Major Growth in 2026

Buyer Agents’ Commissions Increased in 2025, According to New Data

Delistings Jump 37.9% as Buyers and Sellers Split on Market Reality

Ryan Serhant Says It’s Nobody’s Market. Here’s How Agents Can Guide Clients.

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