Housing Market

January Delivered the Biggest Housing Affordability Relief Since 2022

Intercontinental Exchange reports January affordability hit a four-year high as payments fell $164 year over year to $2,091 and income share dropped to 27.8%

February 11, 2026

Agent Strategy

Want to Elevate Your Status as an Agent? Start Here

In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.

February 10, 2026

Housing Market

House Passes Bipartisan Housing Package: What It Means for Affordability

The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.

February 10, 2026

The-FaceTime-Content-Trick-Thats-Stopping-the-Scroll-on-TikTok-for-Real-Estate-Agents_BAM-featured-image

Agent Marketing

The Simple Video Strategy for Agents Who Overthink Content

Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.

February 9, 2026

Agent Marketing

Inside This Year’s Real Estate Super Bowl Ads

BAM breaks down four housing-related Super Bowl commercials for 2026, including two from Rocket/Redfin, Homes.com’s return, and Google Gemini’s AI-powered home search.

February 9, 2026

Housing Market

New Survey Shows 94% of Buyers Will Delay or Downsize If Rates Don’t Fall

Clever Real Estate found 94% of 2026 buyers will change plans if rates stay above 6%, even as forecasts point to flat mortgage rates and delayed demand.

February 9, 2026

Housing Market

In 13 of the Last 20 Years, Super Bowl Winner Metros Outpaced U.S. Home Values

Zillow found 13 of the past 20 years, Super Bowl winning metros beat U.S. home value growth by $4,437 the year after their victory.

February 7, 2026

Agent Marketing

Why Relationship Content Like This Trendjacking Reel Is the New Social Proof for Agents

Shane Burgman’s trendjacking reel shows how real client stories outperform testimonials by turning closings into entertaining, trust-building content.

February 7, 2026

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Real Estate News

Judge Rejects Compass Bid to Block Zillow’s Private Listing Ban

A federal judge denied Compass’s bid to block Zillow’s private listing ban, keeping the policy in place as the antitrust case continues.

February 6, 2026

Agent Marketing

The 90% of Your Audience You’re Completely Ignoring

In his BAM Pro Bowl III presentation, Neel Dhingra explained why most agents are neglecting the “not yet” audience, and how observation content builds trust in 2026.

February 5, 2026

Real Estate News

Investor #2 Calls for “Shareholder-Driven Change” at CoStar Group

Activist investor D.E. Shaw slams CoStar’s $3B Homes.com pivot, citing a 32% stock drop and $2B in losses while calling for urgent board reform.

February 5, 2026

Housing Market

78% Say It’s a Bad Time to Buy, but 85% Still Believe in Homeownership

NAR’s national poll finds 78% say it’s a bad time to buy, 85% still believe in the dream, and 64% back proposals like capital gains relief.

February 4, 2026

Sarah Lentz

Sarah

Lentz's Latest Posts:

January Delivered the Biggest Housing Affordability Relief Since 2022

Want to Elevate Your Status as an Agent? Start Here

House Passes Bipartisan Housing Package: What It Means for Affordability

Inside This Year’s Real Estate Super Bowl Ads

New Survey Shows 94% of Buyers Will Delay or Downsize If Rates Don’t Fall

In 13 of the Last 20 Years, Super Bowl Winner Metros Outpaced U.S. Home Values

Judge Rejects Compass Bid to Block Zillow’s Private Listing Ban

78% Say It’s a Bad Time to Buy, but 85% Still Believe in Homeownership

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