Sarah Lentz

Agent Strategy

How AI Is Changing the Way Real Estate Teams Scale

Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.

March 9, 2026

Agent Marketing

The Simple Instagram Trend That Shows Off Your Local Expertise

Allie Pastore shows how a simple “This or That” Instagram reel can showcase local knowledge, spark comments, and help agents create scroll-stopping content.

March 7, 2026

Housing Market

Senate Pushes Forward Major Housing Bill with Institutional Investor Ban

With a 90-8 vote, the Senate advanced a major combined housing bill that would ban investors owning 350+ homes from buying more single-family properties.

March 6, 2026

Agent Marketing

Travel with Livii’s Client Had a Very Specific Request for This $45M Miami Listing

Travel with Livii and Dina Goldentayer sparked a wave of agent stories after a BAM post asked one question: “What’s the most unconventional request you’ve ever gotten from a client?”

March 5, 2026

Agent Marketing

How Alex Hormozi Thinks About Content in the Age of AI (& What Agents Can Implement Today)

HubSpot reports 52% say AI-made content is less effective as Alex Hormozi explains why curation, POV, and real experience win in 2026.

March 5, 2026

Housing Market

Typical First-Time Buyer Age Is Down to 35

Redfin reports the typical first-time homebuyer is 35 in 2025, not 40, highlighting how different datasets shape the age narrative.

March 4, 2026

Agent Strategy

The Best Time to Make Calls for Real Estate Agents

Andrew Undem’s call blocks align with Harvard Business Review data on best days, best times, 5-minute response, and 6-attempt follow-up.

March 3, 2026

Housing Market

For the First Time in 5 Years, Above-6% Mortgages Outnumber Sub-3% Loans

Redfin reports that more homeowners have rates above 6% than below 3% for the first time in five years, with 21.2% at 6%+ and 20% under 3%.

March 3, 2026

Agent Marketing

BAM Webinar: The Relationship-First Marketing Formula Behind 250+ Deals

Luke Acree joins BAM on March 4 to break down the FIT Framework and how agents can build predictable, referral-driven lead flow from their database.

March 2, 2026

Agent Marketing

How to Build Market Authority With 2 Simple Data-Driven Posts

Tom Storey’s Instagram posts show how simple, data-driven market updates can build authority and win trust with buyers and sellers.

February 28, 2026

Real Estate News

No More ‘No Comment’: Inside NAR’s Most Transparent Marketing Conversation Ever

Bennett Richardson, NAR’s CMO and CCO, joins Knowledge Brokers to address $42M in media spend, marketing strategy resets, and leadership overhaul.

February 27, 2026

Housing Market

State of the Union Housing Takeaways: Mortgage Rates, Investor Bans, and Home Values

President Trump’s 2026 State of the Union highlighted falling mortgage costs and a call to ban large investors from buying homes, with key housing takeaways unpacked

February 25, 2026

Sarah

Lentz's Latest Posts:

How AI Is Changing the Way Real Estate Teams Scale

Senate Pushes Forward Major Housing Bill with Institutional Investor Ban

Typical First-Time Buyer Age Is Down to 35

The Best Time to Make Calls for Real Estate Agents

For the First Time in 5 Years, Above-6% Mortgages Outnumber Sub-3% Loans

BAM Webinar: The Relationship-First Marketing Formula Behind 250+ Deals

No More ‘No Comment’: Inside NAR’s Most Transparent Marketing Conversation Ever

State of the Union Housing Takeaways: Mortgage Rates, Investor Bans, and Home Values

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