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Agent Strategy

Home » Agent Strategy
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Agent Strategy

The Two Questions Every New Agent Has to Answer

Byron Lazine shares the two things every new real estate agent needs to nail before worrying about tactics: commitment and a pitch that actually means something.

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May 20, 2026
2-Business-Building-Strategies-Every-Agent-Needs-Right-Now-And-1-to-Avoid_Tom-Toole_BAM-featured-image
Agent Strategy

2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)

Tom Toole breaks down the three real estate business strategies agents are using in 2026 and which ones are actually winning in today’s market.

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May 19, 2026
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Agent Strategy

91% of Agents Are Invisible in AI Search. Here’s How to Fix That.

Two-thirds of homebuyers (67%) now use AI tools to research agents, up from 17% just 18 months ago. Here’s the framework for showing up when they search.

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May 19, 2026
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Agent Marketing

The #1 Mistake Agents Make with Geographic Farming

Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.

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May 14, 2026
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Agent Strategy

6 Things Real Estate Agents Need to Know about Homebuyers and AI in 2026

Cotality’s 2026 AI in Housing report reveals that 75% of homebuyers assume AI shapes their search, but trust in AI tools has dropped sharply.

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May 13, 2026
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Agent Strategy

The 4-Point Daily Focus Plan for Distracted Real Estate Agents

Tom Toole shares a four-point plan to help real estate agents stay focused on income-producing activities when industry news threatens to derail their day.

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May 11, 2026
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Agent Strategy

43% of Homeowners Are Equity Rich. Here’s the Conversation That Unlocks Them.

New data shows 43% of mortgaged homes are equity rich, and 48% of owners aren’t planning to move. Here’s the script that changes their mind.

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May 11, 2026
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Agent Marketing

ChatGPT vs. Claude vs. Gemini: Which AI Is Best for Real Estate Agents in 2026?

iOS 27 will let you choose between ChatGPT, Claude, and Gemini on your iPhone. Here’s which AI tool is best for real estate agents.

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May 11, 2026
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Agent Marketing

4 Things to Do While Bored at Your Open House | May 10th

Here are 4 things to do + a “dumb” marketing trend that’s actually smart

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May 10, 2026
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Agent Strategy

3 Conversations Costing You Real Estate Deals

Byron Lazine breaks down three real-world scenarios where agents lose control and shares the exact scripts to handle sellers and buyers effectively.

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May 6, 2026
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Agent Strategy

How We Signed 100+ Listings in 5 Months (System Breakdown)

Tom Toole breaks down the exact systems his team used to take 100 listings in under five months and how agents can replicate it.

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May 5, 2026
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Agent Strategy

The One Thing Leila Hormozi Says You Must Do Before You Get Balance

Leila Hormozi breaks down why real estate agents must trade 5–7 years of imbalance for long-term leverage, freedom, and business growth.

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April 29, 2026
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