How to Turn Black Friday Deals into Year-Round Referrals

When it comes to acknowledging clients, we all want to make a splash and be memorable. After all, great client experiences lead to referrals, repeat business, and that coveted status of being their go-to agent for life. 

One thing I’ve noticed time and again is how proud new homeowners are to host their first holiday celebration in their new homes. So, I thought: what better way to ensure I’m part of that celebration—and possibly even a topic of conversation—than to gift something thoughtful, festive, and conversation-worthy?

The Festive Gift Your Clients Will Never Forget

This is where my favorite Black Friday deal comes in: Christmas wreaths for every buyer.

Wreaths are beautiful, festive, and functional. The best part—this gift works on multiple levels. Here’s why:

• Memorable & Lasting Display: Wreaths are a visual statement that stick around for the whole season, typically displayed front and center on their new door. They make your clients’ homes feel special and ready for the holidays.
• Conversation Starter: Friends and family who visit will notice the wreath, giving your clients a natural reason to mention you and your thoughtful gesture.
• Kindhearted Touchpoint: This is an easy way to show your clients that you appreciate them beyond the closing table and are invested in their happiness in their new home. 

Make the Most of Black Friday for Client Gifts

Here’s my process, broken down step-by-step:

• Plan Ahead: On Black Friday, I order a wreath for each of my buyers. The deals are incredible, and it’s the perfect time to stock up without breaking the bank. This year, I bought 12 wreaths for my 2024 buyers, spending about $580 total—an average of $48 per wreath. Here are the wreaths.
• Add the Extras: I order inexpensive wreath hangers on Amazon for about $20 to ensure my clients can easily display their gifts. Get the hangers here.
• Show Appreciation: Along with each wreath, I include a handwritten thank-you note. This note includes a warm holiday message, a personalized acknowledgment of my appreciation for them as clients, and well wishes for their first holiday season in their new home.
• Delivery Day: I block off an afternoon to make the deliveries. I always reach out to clients beforehand to confirm if they’ll be home—because hand-delivering the gift is more impactful. If they’re not available, I leave the wreath, hanger, and note at their front door in a thoughtful package.

Bonus: Turn Deliveries into Content

Capturing this as content is a great idea. I have yet to do it, but I have envisioned creating a video of me writing the notes, packaging the items and loading them into my car. Maybe even tagging along as I deliver to a client or two who wouldn’t mind being on social media.

A Simple Tradition that Delivers Long-Lasting Value

This small investment of time and money packs a big punch. Delivering the gift is an easy way to reconnect, catch up, and stay on their radar without feeling pushy. This holiday buyer tradition is simple, thoughtful, and so effective. It’s a small gesture that creates lasting goodwill, keeps you top of mind, and sets the stage for those all-important referrals.