Everyone knows that positive reviews are important in any business. How many times have you gone to look up a service provider you’ve never used or a restaurant that you’ve never been to and check their reviews and ratings? 

It’s said that if someone has a good experience, they’ll tell one person, but if they have a bad experience, they’ll tell five. So taking care of your clients and getting that positive review is crucial to helping your business grow. 

But, how do you ask for a review? I admit it can be a bit awkward to ask someone to write something nice about you, but it doesn’t have to be. 

Here are five ways you can successfully ask for reviews…and get them!

#1—Get used to asking

Asking for feedback from someone you’ve been helping can feel awkward at first, but as with most things, practice makes perfect. If you haven’t asked for any reviews, start by asking those who already know you to leave a review for you. They’re the easiest targets for gathering reviews. 

When I was first starting my real estate career, I asked friends and family to leave me a positive review about my character, my personality, and anything truthful about me that would help attract people to want to work with me. This will not only help you gain confidence in asking current and future clients, but it also helps build a solid foundation for future interactions. Some people may decline to leave a review, and that’s okay. Being consistent with asking will eventually make it a seamless part of your process, and with repetition, your approach will become more natural. 

#2—Don’t make it about you

Saying “I need your help” is much more powerful than “I would love if you did something for me”. People are busy, especially if they just sold or bought a house. They may genuinely like you and had a blast working with you, but fulfilling your wishes isn’t at the top of their priority list. 

Asking for help? That’s a different story. People have a hard time saying no to that. I always make sure to mention how valuable their feedback is in helping me with future customers. I am sure to include that Google reviews (or whatever review site you use) also help other people like them find me online. Explain that it helps you make sure you’re doing the best job possible, and their feedback helps you make improvements and fine-tune when necessary. 

#3—Make it as easy as possible for them to write a review

If you asked your client to write a review and they haven’t yet, there could any number of reasons why. They could have a busy work schedule, be distracted by school and kid life, they could have simply forgot that you asked, or they just may not know what to say! 

To help with that, I ask questions such as:

  • What made you choose to work with me over other agents? 
  • What were your expectations heading into this, and did I meet, fall short, or exceed them? 
  • What was the biggest challenge we faced and how did I help you work through it and overcome it? 

Don’t overwhelm them with too many questions; your goal is to just help them get the review ball rolling. Take it one step further and remove any barriers to them leaving a review, by including a link that takes them directly to the site where you’d like your review to be posted, and make sure it’s one that would most likely use and be familiar with (like Google). 

#4—Set the expectation ahead of time

Waiting until after closing may seem like the right time to ask for a review, but striking while the iron is hot will increase your chances of getting a great review. Pick a time when the client is still in the height of excitement and anticipation. I usually mention it right before closing and then again at the final walkthrough. Doing this will put the thought in their head to expect a review request from me, and by the time they get the email or text, it’s fresh in their mind and most complete it within a day.  

#5—Show gratitude

When I ask for a review, I always start my message with a note of gratitude, thanking them for trusting me to help them with one of the biggest and most stressful experiences they’ll go through. I mention specifics about their situation and how much it means to me that I was able to help them achieve their goal.  Being grateful and thankful is so important and expressing that to your clients should be a no-brainer.

Asking for reviews doesn’t have to be scary or tough. If you’re confident without being pushy, make it as easy as possible for your client to leave a review, set the expectation ahead of time and show gratitude, you’ll be well on your way to getting more reviews.