ChatGPT: 8 Ways Real Estate Agents Can Use AI in their Business

You don’t realize how much time you spend on writing-related tasks as an agent—and how much that’s costing you—until you actually track how you’ve spent every half hour of your day. 

That’s when you realize how much more time you could have for the activities that bring in the real money. Those writing activities are important, but when you’re an agent, especially during a competitive market, you need every edge you can get. And while there are many aspects of your work that you don’t want to automate or leave to a bot, there are plenty of ways real estate agents can use AI to boost their businesses. 

ChatGPT—the newest AI that’s making headlines—can help you reclaim the time you spend writing listing descriptions, social media content, emails for your clients and prospects, scripts for videos and phone calls, blogs and web copy for your website, and everything you do that involves putting your thoughts into words.

How much time could the most advanced AI chatbot ever made save you on a daily, weekly, and monthly basis?

And how can the eight ideas for agents in this post make you better at your job?

We hope you’ll accept our invitation to find out. 

Eight ideas for using OpenAI’s ChatGPT as a real estate agent

Try any or all of the following eight applications for ChatGPT to save yourself hours of writing every week—and maybe even improve the quality of the content you’re putting out there. 

#1—Listing descriptions

Nothing says you can’t use AI for property listing descriptions. And if you’ve tried ChatGPT even once for this, you know it excels at generating readable and detailed descriptions in seconds. 

All you have to do is ask the right questions. Here are a few examples:

• Write a listing description for a new 30-unit apartment building located within walking distance of local schools and just down the road from an Aldi
• Write a listing description for a two-bedroom Dutch Colonial starter home near the downtown area and a few blocks away from a shopping and restaurants
• Write a listing description for a 4-bedroom house with a meditation room, an outdoor climbing wall, and a rooftop garden. 

Here’s an example of a listing description generated by ChatGPT in response to the last prompt above:

You’re probably already thinking about how much time you’ll save. That alone is reason enough to make ChatGPT one of your go-to business tools.

#2—Content for social media posts

You may have no trouble thinking about what to post on a given day. But for those days when you think you’ve already talked about everything—but still want to put helpful content out there for your audience—AI could give you just the idea you need in a pinch. 

Always remember, when using ChatGPT, to make your prompt as clear as possible and as detailed as necessary: 

• Write a description for an Instagram post describing a painful but necessary lesson
• Write a LinkedIn post about an example of over-the-top service you gave to a client
• Write a Facebook post with a list of jokes about being a real estate agent 
• Write a description for a TikTok post about showing up for a listing appointment to find the owner in the middle of a gender reveal party
• Write a list of Twitter posts on embarrassing mistakes at an open house

Edit as necessary to make the final result truthful and to share an anecdote your audience can relate to. 

Here’s an example of a response ChatGPT generated for the last prompt in this list:

#3—Scripts for videos and phone conversations

Let’s say, for example, you want to write up a script to go with a video tour. Maybe you won’t repeat it word for word, but you want something to get you started—and provide useful content to fall back on during a lull.

Check out our recent blog on “Videos Real Estate Agents Can Make in 2023” and play around with ChatGPT to see what kinds of scripts it can handle—at least to give you something to work with. Who knows? Using ChatGPT could help you create more videos than ever this year.

Or maybe you want some help finding the right words to say in a phone conversation with clients or new prospects.

Whatever scripts you need, start by giving ChatGPT clear instructions.

For example: 

• Write a script for a video tour of a custom-designed and energy-efficient 3D-printed home just listed by your client
• Write a script for a phone conversation with a client about reducing their list price.
• Write a script for a phone conversation with a new landlord offering to help them find qualified tenants for their apartment building. 

You can even take a script you already have and ask ChatGPT for some new variations. Simply type the line (or lines) you don’t love and ask:

• What’s a more engaging/persuasive/funny way to say this?

Here’s an example of a response to the prompt, “Create a script for a 10-second video on the best part about being a real estate agent.”

#4—Email messages and subject lines

When you want to remain top of mind for your clients and prospects, email is the best way to do that without burning up their phones with calls and texts. Plus, growing your email list is a top priority for any entrepreneur or business. 

But what on earth can you write about every week? And how much time will that take?

You want people to know how driven you are to keep them informed of every new development that affects them and their transaction (or their plans to transact). But when you sit down to type up an email message, your mind goes blank. Or it goes to the things you’d rather be doing.

Enter the ChatGPT. Get acquainted with the possibilities by trying any of the following prompts:

• Make a list of email subject lines for prospective home buyers
• Make a list of email subject lines for sellers looking to relocate
• Make a list of email subject lines for agents new to Instagram
• Create an email to help buyers prepare for moving day

Here’s an example of what ChatGPT generates for the last prompt on this list: 

If the copy generated by ChatGPT doesn’t sound like you (and it probably won’t), just make a few edits to add some of your personality, and you’re good to go.

#5—Blogs, blog titles, and web copy for your website

So, you’ve got a website with a blog, and you even have some topic ideas. But you just don’t have time to write weekly blog posts. Writing that “About” page has you creatively tapped out. And you’ve got phone calls to make, people to meet, and houses to show.

This can be another job you delegate to AI—as long as you use it correctly.

Try any of the following prompts to see what this chatbot can do: 

• Write a blog about the process of buying a home in 2023
• Write a blog about the best things about being a real estate agent in Miami, Florida
• Write copy for the resource page for a real estate agent’s website

Here’s an example of what ChatGPT created in response to the last prompt on the list: 

For help with your blog titles, try using one of the following prompts:

• What are some title ideas for this topic: (state topic)
• Write that again but start with a verb
• Write those again but start with a number
• Write those again, but in a catchy way and start with “key phrase”

Here’s an example of an answer ChatGPT offered in response to “What are some title ideas for real estate investment?”:

Disclaimer

If you use ChatGPT to save you time on writing blogs for your website, keep in mind Google can detect AI content and will not include blogs written entirely by AI in their ranking. 

So, if you use this tool to crank out blogs without editing them to sound more like you, you can pretty much expect your blog to be invisible to those searching online for blogs on the topics you’ve chosen. And invisibility is not a good look for agents.

If making your blogs sound like you isn’t as much a priority as getting helpful content out there without spending time editing AI posts, consider hiring an assistant who can use ChatGPT as a time-saving tool for writing your blog and website content—among other things.

If you can manage the cost of at least a part-time assistant, think of all the hours you’ll reclaim for your income-producing activities. 

Those hours can make a huge difference in your monthly income.

#6—Outlines and revisions for blogs, ebooks, etc

Turns out ChatGPT is brilliant at creating outlines, too. So, whether you’re writing a blog, an ebook, or a presentation, take a moment to see what this genius chatbot can do. 

Start by using a prompt like the following: 

• Create an outline for a blog about the luxury real estate market
• Create an outline for an ebook about choosing a mortgage lender
• Create a list of questions to ask an empty-nester who wants to downsize
• Create a list of recommendations for preparing financially for a home purchase

You get the idea. Lists work pretty well as outlines. And the main thing here is to generate the skeleton of a blog, an ebook, an email, or any larger piece of content you want to create for your clients and prospects, your social media followers, your blog readers, or your real estate team.

Sometimes, all you need is an outline to get the words flowing. 

Here’s an example of an answer ChatGPT offered in response to “Create an outline for a blog about the luxury real estate market”:

The arrow on the right-hand side indicates there’s more outline to see by scrolling down.

ChatGPT can also help revise written work. Let’s say you have a draft for some website copy. Ask AI to make it better. You can use prompts like these:

• What are some tips to make this more engaging?
• How can I hook the reader in the intro?
• What’s an enticing call to action for this copy?
• Make this sound like it was written by Ryan Serhant/The Broke Agent/Gary Vaynerchuk
• Make this sound smarter.
• Break down this concept so a beginner can understand it.
• Create a metaphor/analogy for this topic. 

#7—Onboarding and internal documents

Another great use for ChatGPT is onboarding documents when you’re adding people to your team—either as real estate agents, as content creators, or as administrative support staff. Plus, it can help with any internal documents, like SOPs.

Try any of the following prompts with ChatGPT to get you started: 

• Create a list of daily tasks for an administrative assistant
• Create a list of onboarding tasks for the first week on the job
• Create a list of tasks to delegate to a transaction coordinator
• Create an outline for an SOP on (topic)

Here’s an example of an answer ChatGPT offered in response to “Create a list of tasks for a social media marketing manager”:

#8—Copy for listing presentations or buyer/seller guides

When you get the opportunity for a listing presentation, you want to be ready for it. And when your mind is split in different directions, the last thing you want to do is sit down and write a list of the points you want to make—or to create materials to share with your audience.

Or what if you want to create lead magnets for your blog—maybe some short but value-packed printable guides for buyers and sellers, which you can easily share with prospective clients.

Whatever you’re creating for your clients or subscribers, ChatGPT can save you loads of time by generating an outline or a list of titles or subheads. You can even ask it to write an introduction for a specific guide or for your listing presentation.

Start by trying any of the following prompts: 

• Create an outline for a home buyer guide for 2023
• Create some title ideas for a guide for homeowners on downsizing
• Create an introduction for a guide on staging a home for renters
• Create a list of low-cost home renovations for sellers
• Create an outline for a listing presentation for a new 3D-printed home

Here’s an example of an answer ChatGPT offered in response to the fifth prompt on this list:

A few caveats

With all of these ideas, ChatGPT should be used as a springboard, not as a replacement for your voice. With your social media content, for example, use ChatGPT to generate content you can then modify to better reflect your unique personality.

In other words, use this as a tool to help you accelerate your content creation or to help your assistant create more content for you on a daily basis.

The more specific you get with your prompts, the more you’ll be able to do with this AI tool. And anytime you don’t like what was generated, simply ask it to give more examples or try again. In short, a little time up front goes a long way when using AI for your business.  

We hope you enjoy playing with it as much as we do.