Handling objections is part of the job of a real estate agent.
A concern for some sellers is about financing—whether their property will attract the right buyers or if they’ll face financing challenges during the sale.
But what if you had a script that not only addressed those concerns head-on but also gave your clients confidence in your strategy from day one? Byron Lazine, co-founder of BAM, recently shared a powerful script to do so on the Hot Sheet, using data from a recent Zillow report.
A Script to Use for Property Financing Objections
When a seller says, “I’m worried about this property financing,” use this script, filling in stats for your (or your team’s) track record:
“I understand that concern. According to the latest data, 63% of sellers receive at least one all-cash offer. And most of my clients—those who use my pricing strategy—receive [two or more] all-cash offers.”
Not only does this statement use credible data to calm your client’s nerves, but it also positions you as the agent with a proven strategy that delivers results.
Now, let’s take it a step further. Imagine walking into a listing pitch and confidently saying:
“63% of the time, when I go to the open market, my clients get a cash offer. And before we even hit the market, I’m going to present you with a couple of cash offers you can look at right now.”
That level of assurance can make all the difference. Sellers want to feel secure in their decision to work with you, and with data like this, you’re giving them that reassurance. As Byron puts it: Who doesn’t want to hit the market already having cash offers on the table? Every listing agent wants to be able to say that.
Leverage Tech to Back Up Your Claim
At this point, you might be wondering, “How can I guarantee cash offers?”
That’s where Zoodealio comes in.
Zoodealio allows agents to present sellers with multiple cash offers, adding another layer of confidence to your pitch. It’s a tool designed to help you scale your business while also providing more options for your clients.
And, starting this week, BAMx members receive access to Zoodealio’s cash offer platform—completely free. Members, be on the lookout for an email that details this new offering!
(Not a BAMx member yet? Use the discount code ZOO for 25% off your first year or month here. And hurry—this code expires soon.)
Zoodealio is Joining Us at BAM Mania!
If you have any questions we haven’t answered yet, we’ve got great news for everyone attending BAM Mania: Zoodealio’s co-founder and CEO Kala Laos will be joining us as a trusted BAM partner, along with our other industry-leading partners, sponsors, and BAM Mania speakers.
That’s another thing that sets BAM apart: we only promote resources and service providers we actually use ourselves, whether it’s here at BAM or at Byron’s real estate team—the #1 real estate team in Connecticut.
And just as we insist on extreme value with our sponsors and partnerships, we went all out to make BAM Mania the best-in-class in-person event for real estate agents, with a level of educational and entertainment value you won’t find anywhere else.
Because raising the bar is what we do. And we’re just getting started.
We can’t wait to see you there, so get your ticket while they last (if you don’t already have one). Grab the final discount on one of the remaining tickets here.
