Agents! I bet you’re not using this one easy tactic to rank higher on Google. 

You already know that more eyeballs on your website equals more leads. But knowing that is useless if you don’t know how to get more people to visit your website and check out your content. 

Fortunately, I’ve got just the hack to help you rank higher on Google by leveraging other people’s online visibility. 

One word: backlinks

The power of backlinks

When another website links to yours, it’s called a backlink. And the more high-quality backlinks you have, the higher your website will rank in local Google results. 

Here’s the deal: Backlinks are like votes of confidence from other websites. And for real estate agents, those votes translate into real benefits to your business: 

Here’s what backlinks can do:

  • Increase Website Traffic: People searching for local agents will see your site pop up higher in search results.
  • Boost Credibility: Backlinks from trusted industry sites show you’re a reputable agent.
  • Attract More Leads: More website traffic equals more potential clients reaching out!

The most underrated way to get more backlinks

Not sure how to get a backlink? It starts by doing something good for someone else. Because the most underrated way to get backlinks is through leaving positive online reviews

Authentic positive feedback is powerful. And the more you put into it, the bigger your returns. 

Oftentimes, businesses will allow you to include a link to your website in your review profile, which creates a backlink to your website. 

Read on for a few examples of services you can leave an online review for. You can start with anyone you partner with to better serve your clients: 

  • Insurance agents
  • Home inspectors
  • Roofers, plumbers, electricians
  • Home remodeling businesses

Leveraging the visibility of marketing/branding companies not only shows potential clients that you regularly invest in high-quality marketing services but also that you invest time in expressing your appreciation for a job well done. 

Here’s a quick list to consider when looking for companies to explore and review:

  • Web design firms
  • Local photographers
  • Graphic designers
  • Marketing tools/platforms

Don’t overlook other opportunities to leave an online review. Show your favorite local restaurants some love. Or think about the services your clients can benefit from and start with some positive reviews for those you’ve worked with in the past—like a moving company or your favorite store to shop for home furnishings.

Don’t be shy about sharing your website URL in these reviews—or link to a video review you created and published on social media. Make it easy for people to find you.