It’s a seasonal tradition here at BAM to share some of the best holiday-themed real estate content on Instagram. And it’s one of our favorite new traditions since it gives us a chance to shine a spotlight on some of the top content creators in the real estate space.
After all, our new annual BAMMYs event didn’t come out of nowhere. But we couldn’t let the year end without giving props to real estate content creators who over-delivered for the holidays.
What could be a better use for creative genius than to spread some holiday cheer—along with a healthy dose of real estate humor?
I mean, there might be better uses. We don’t know your life. But we do know how to celebrate content that gets us laughing and lightens the mood—which can be everything when you’re stressed about last-minute shopping or getting your place decorated in time for guests.
So, take a moment for yourself, and let’s dive into this year’s best real estate holiday content.
Best Real Estate Holiday Posts of 2024
Not all these posts will get you cracking up, but we bet they’ll make you smile. And a few will get you thinking about your 2025 content calendar. Because whenever possible, we like to mix creative inspiration with relatable humor.
Take a leisurely stroll through this year’s selection, whether you need a good laugh or a jolt of creative inspiration.
#1: Krys Benyamein: 6th Annual Santa Day & “Free Photos with Santa”
We’re starting this list off with two posts from Krys Benyamein, a tireless real estate creative who climbed Mount Everest and consistently crushes with his real estate content.
First off, let’s take a moment to appreciate his post on his team’s sixth annual Santa Day event:
Or how about this adorable image reel with snaps of several adults posing on Krys Kringle’s lap?
#2: Shawn King: “Worst Holiday Client Gifts”
With the words, “Worst Holiday Client Gifts,” emblazoned across the top, how could we not check out this post by Shawn King?
Have you given any of these to your clients?
#3 Matt Lionetti: Elf on the Shelf
Once again, Matt Lionetti answers the call for holiday humor with a reel that shows exactly why Elf on the Shelf is the king of nightmare real estate leads.
#4: Dan Oneil: “POV: It’s the holidays and your pipeline dries up…”
Dan Oneil gets right to the pain so many real estate pros feel when the holidays come around, and folks are just not in the transacting spirit—except, of course, for when they’re shopping for holiday gifts, decorations, food, etc (which pretty much scratches that itch).
#5: Paige Steckling: New Listing
Paige Steckling somehow makes this new listing video festive without the usual holiday musical track. We dare you not to watch this on repeat just for the music and stunning visuals. Who needs presents under the tree when you can wake up in a place like this?
#6: Alyssa Curnutt: Local Holiday Guide & Gift Ideas
Alyssa Curnutt is not going minimalist with her holiday-focused real estate content. We had a tough time narrowing down our favorites. And while these posts aren’t strictly to get laughs, they do deliver tons of value to her audience, starting with her green screen reel on her holiday guide on every holiday event in her town:
Then there’s the Spokane gift idea reel for last-minute gift shopping:
#7: Chelsea Peitz: “How You Can Become Someone’s Hallmark Movie”
Who doesn’t watch at least one Hallmark holiday movie when the season brings its usual barrage of cheesy but heartwarming popcorn flicks? There’s a reason they keep hitting your favorite streaming sites every year.
Chelsea Peitz gets it. And she shares exactly how you can leverage Hallmark’s formula for holiday viewing success to make your reels irresistible.
#8: Richard Parham: “Last Christmas” Parody
Richard Parham does homage to a Christmas classic with this collab reel that resonates extra hard with real estate agents this year.
Which ones did you enjoy most? Head on over to Instagram and share some love with your fave real estate content creators.
