Sellers are more frustrated than they’ve been in years, buyers are scarce, and even when homes go under contract, cancellations are breaking records.
That’s the reality Byron Lazine and Sharran Srivatsaa tackled in BAM’s latest webinar, “7 Proven Plays to Sell More Homes Without Posting More Videos.”
The pair laid out what agents can do right now to win listings, serve clients, and keep deals moving without relying on short-form content as their main lever. And Sharran threw in an eighth play near the end (just because).
Watch the full replay here, then steal the scripts and offers below.
#1: The Exit Option: Make Commitment Safe
When trust is low, sellers want control. The Exit Option turns your listing presentation into a low-risk decision by guaranteeing consistent reporting and communication, with the right to cancel if you miss.
Byron explained how this solves the number-one complaint in a high-inventory market: ghosting after the paperwork is signed.
“If I miss on these three, you cancel the contract anytime. Most sellers fear getting ghosted after they sign and feel trapped in a contract they can’t escape. So when you frame up the conversation, frame it with exactly how they’re feeling and let them know that’s why I built the Exit Option to fix that problem for you.”
Here’s what Byron guarantees for each week:
- A home tour report that shows activity and feedback, not just a count.
- A marketing report that proves where the exposure came from.
- A scheduled strategy call or a Loom summary your seller can replay.
You can customize your guarantees based on what you already do or what you know your sellers would appreciate from you each week. You can even ask them if there’s any specific touchpoint they would appreciate on a weekly basis to keep them in the loop.
In other words, the point isn’t which three items you choose. It’s that you spell them out, commit to them in writing, and let the seller know they can cancel if you fail to follow through.
#2: Closing Credit Guarantee: Align around Outcome
A lot of sellers still want to “scratch the itch” of testing a higher price. That’s frustrating for agents who know where the comps land, but Byron shared a way to align incentives while keeping the listing.
“This isn’t a fee. This is a credit. I only get paid if I complete the deal—your outcome, whatever that is. No matter when we close, you’re getting it back 100 percent.”
Here’s how it works: sellers make a small, upfront marketing contribution that you put into premium media, ads, and targeting. At closing, that money is fully reimbursed on the settlement statement. In the meantime, you’ve got the runway to market aggressively, and the seller feels invested in the process while still having control.
Tie the credit to a defined test window, for example, 10 to 30 days, with the next step pre-agreed.
Pairing this with the Exit Option means you’ve solved both objections at once: fear of being locked in and the urge to test aspirational pricing.
#3: The Weekly Offer System: Sharran’s Deal of the Week
Some of the simplest strategies are also the most effective. Sharran has taught the “Deal of the Week” for over a decade, and it still works.
Send one text-based email to your entire database every week. No links. No photos. No address. Just a subject line like “San Diego Deal of the Week” and a few bullet points that make people curious enough to reply.
Sharran’s play is built on a single principle:
“All conversion happens in conversation. Your job is to get a reply. You send an email, you get five replies. That’s five conversations you didn’t have to cold call for.”
The structure:
- Two bullets about the property.
- Two about the neighborhood.
- Two about why you like it.
- Price in bold, plus the CTA: “If you’re interested, just reply and I’ll get you the details.”
Sharran added that agents often overcomplicate this by pushing for calls too quickly. If someone replies with a question, answer it directly. Build trust first, then go deeper.
#4: The Friday Buyer Advantage: Nurture at Scale
Managing buyers can feel like herding cats. Instead of juggling endless one-to-one updates, Sharran recommends a weekly Loom video for all active buyers.
Each Loom covers five properties:
- Highest priced
- Lowest priced
- Best investor deal
- One that will sell fast
- One that will likely sit
Sharran explained:
“You just put all five homes in tabs and talk through them. Now you can nurture all your buyers simultaneously, and the more buyers you have, the easier this is to do.”
This positions you as the market expert while giving every buyer the same consistent framework. And when someone’s criteria shifts, you’ll hear about it in response.
#5: A 3 Phase Listing Strategy Any Agent Can Run
Compass has built a recognizable three-phase listing plan, and it’s brilliant. But Byron pointed out that any agent can adapt the framework.
“If you’re walking up against a Compass agent right now and they have a very well-articulated process and you don’t, you’ve already lost. What Compass does is very sexy. But the core idea is just showing process.”
Your three phases might look like this:
- Price floor: Use a tool like Zoodealio (included in BAMx) or investor offers to present multiple vetted cash offers, establishing a baseline value with no obligation.
- Coming soon: Build demand and fine-tune pricing while prepping for market launch.
- Go live: Maximum push across MLS, portals, and marketing channels.
The details matter less than showing sellers that you have a structured plan to generate offers.
#6: 28-Day Buyer Nurture Strategy: Stay in Touch without Nagging
Many buyers drift into the “someday” category. They’ve already told you (in one way or another) they’re not planning to make a move within the next 60-90 days. To keep them warm, Byron suggested sending one text every 28 days, written as a soft offer instead of a generic follow-up.
“Just very simple text scripts that you can send out once every 28 days. If they’re not hearing from you, they’re getting an offer from somebody else.”
Here are some examples:
- “Not sure if this is for you. It’s just outside [Target Area], but it’s the best deal I’ve seen this week. Want the link?”
- “You probably shouldn’t do this if you still need turnkey, but this one needs light work and is priced to move. Want me to send details?”
- “No pressure, quick heads up: Seller just dropped the price on a 2-bed in [Neighborhood]. Curious to see it?”
- “Left field option. Bigger yard, longer commute, but strong buy with day-one equity. Want photos?”
Each one positions you as the guide, not the pest.
#7: Monetize Past Open House Registrations
That dusty stack of open-house sign-in sheets? Gold. Sharran’s strategy is to text everyone on them with nine words:
“Are you still interested in buying a home in [Area]?”
If they reply “Who is this,” remind them which open house they visited, include a selfie, and ask the question again.
If they reply with, “Yes, but who is this?” follow the reminder and the selfie with this:
“Quick question…has the criteria for what you are looking for changed?”
If they ghost, follow up in a few days with a photo of an off-market property and this text:
“Not sure if this is for you…This is one of the homes that is for sale off-market (not on Zillow)… Are you still interested in buying a home in Laguna Beach?”
It’s about sparking conversations with people who already took time to walk into a home on a Sunday afternoon.
BONUS: Expired & FSBO Attraction System
Sharran also shared a way to connect with FSBOs and expireds that removes the typical conflict.
He suggested an opener like this: “I’m not looking to list your home. My client wants to buy a ___ home. And I promised them that I would ____.”
From there, if the seller is receptive:
“‘If you got an acceptable offer, would you still consider selling your home?’ Of course they would. Then you say, ‘What price can I tell my clients?’”
These scripts position you as someone bringing potential buyers, not chasing a listing.
From there, you can offer to feature their property in your private buyer email, no cost, no contract. It’s a small value add that builds trust and earns you the inside track when they’re ready to relist.
If you want the full scripts, cadence, and examples, the webinar replay is well worth watching. And if you’re ready to go deeper, that’s where the BAMx Skool community comes in. The community exists so you can share the nuances, troubleshoot in real time, and keep improving your plays. Start your free trial today.
Conversion happens in conversation, and not just with clients. Sometimes the conversations that keep your business moving are the ones you have with other agents who are testing, tweaking, and learning alongside you.
