lead generation

Agent Marketing

A Real Estate Agent’s Guide to Generating Leads on Instagram

Haley Ingram breaks down the steps to generating leads on Instagram for real estate agents and illustrates the (almost unfair) content advantage Coffee & Contracts members have, whether they’re new agents or just struggling with lead generation in today’s market.

March 30, 2023

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Agent Strategy

Overcome CRM and Lead Generation Overload with this 7-Step Checklist

Tom Toole breaks down an appointment-setting checklist for agents overwhelmed by their CRM and lead generation.

February 28, 2023

Five-panel podcast collage on a gold gradient background: two guests at top corners, a central name board, plus two guests at bottom, all speaking into mics or captions.

Agent Strategy

Circle Prospecting: A Complete Breakdown for Real Estate Agents

During BAM’s second live cold calling event, real estate agents tuned in as Tom Toole, Dan Oneil, Jason Posnick and Byron Lazine made live calls and shared their secrets for circle prospecting.

February 9, 2023

Three men in a podcast studio with microphones and headphones against a purple-pink gradient background, mid-conversation.

Agent Strategy

Scripts, Lists and Dialers: A Breakdown of BAM’s Live Cold Calling Event

BAM’s recent cold calling event was a masterclass for agents. Here’s a breakdown of the scripts, lists and dialers that Byron Lazine, Tom Toole and Dan Oneil used when calling expired listings.

January 6, 2023

Your Marketing Playbook

Redfin CEO EXPLODES On Twitter Over Chris Smith Satire

The BAM expired listings cold-calling event recap, how to organize lead generation, Twitter drama from the Redfin CEO, and new Facebook rules for agents are today’s topics when Dan Oneil and Tom Toole join Byron Lazine and The Broke Agent.

January 5, 2023

Man in a dark blazer speaks to the camera at a desk; bold white text on screen reads “MOST PRODUCTIVE THING TO BE BEING SUCCESSFUL.”

Agent Strategy

How to Organize Your Lead Generation Time

Lead generation time is the most critical part of a productive agent’s day. Therefore, you should be protecting that time and not letting anything get in the way. Here are two distinctive kinds of leads and how to devote time to each of them.

January 5, 2023

Radio host wearing headphones and speaking into a microphone, with a red 'FOR SALE BY OWNER' sign in the background.

Agent Strategy

The Perfect FSBO Script

On last week’s The Walk Thru, Tom Toole cold called a property listed for sale by owner—and secured an appointment in six minutes. We break down the perfect FSBO script here.

December 28, 2022

Group of three smiling professionals in the foreground against a misty mountain range; a silhouette of a climber stands on a peak in the background.

Agent Strategy

6 Skills Agents Need in 2023

The real estate market is different than last year. Tom Toole shares six skills agents need to be successful in 2023.

November 29, 2022

Man in a plaid shirt and glasses rests his head on his hand while looking at a laptop on a desk with a notebook nearby.

Agent Strategy

Challenges of New Agents (And How to Combat Them)

87% of agents don’t make it past year five. Here are the top struggles of new agents, according to a study conducted by Realtor.Com®—and how to overcome them.

November 15, 2022

Smiling woman in a pink sweater waves, overlaid on a grid of colorful front doors behind her.

Agent Strategy

5-Step Door Knocking Strategy to Get More Leads

Byron Lazine shares a five-step door knocking strategy that helps you deliver any pitch with confidence.

October 11, 2022

Woman in a white lace dress and wide-brim hat sits on an outdoor couch by the sea, typing on a laptop.

Agent Strategy

3 Steps to Gain Market Share this Summer

With six weeks until Labor Day, Tom Toole provides a three-step plan to gain market share this summer. Get started today!

July 25, 2022

A Real Estate Agent’s Guide to Generating Leads on Instagram

Overcome CRM and Lead Generation Overload with this 7-Step Checklist

Circle Prospecting: A Complete Breakdown for Real Estate Agents

Scripts, Lists and Dialers: A Breakdown of BAM’s Live Cold Calling Event

Redfin CEO EXPLODES On Twitter Over Chris Smith Satire

How to Organize Your Lead Generation Time

The Perfect FSBO Script

6 Skills Agents Need in 2023

Challenges of New Agents (And How to Combat Them)

5-Step Door Knocking Strategy to Get More Leads

3 Steps to Gain Market Share this Summer

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