
Clickbait Negativity Is at 90%. How to Stop the Scroll without Breaking Trust
Brandwatch’s State of Social 2026 shows clickbait negativity at 90%. Learn how to use curiosity without underdelivering so your content builds trust in 2026.

Brandwatch’s State of Social 2026 shows clickbait negativity at 90%. Learn how to use curiosity without underdelivering so your content builds trust in 2026.

Bailey Dixon shares how TikTok Lives brought him 8 clients, 100 DMs a week, and a business built on real conversations that AI can’t fake.

In this episode of the Branded Podcast, Brad McCallum interviews Instagram marketing genius Paige Steckling. Here are the top five takeaways from their conversation on authentic real estate branding and content creation.

Alyssa McIntyre shares five ways to show your authenticity on social media to build meaningful connections and find more people who want to work with you.

Dan Oneil’s touching real estate listing video.

In last week’s Knowledge Broker Podcast, Byron Lazine and Tom Toole called out the worst advice in the world for real estate agents, and why authenticity won’t always help you gain more clients.

Byron Lazine and Nicole White discuss the housing inventory crisis, a Ryan Serhant video showing how billionaires act differently, the importance of valuing your client’s time, and a TikTok with real estate tips from billion dollar agents, with Byron’s honest take on authenticity.

Lindsey Jo joins the Massive Agent to discuss why “being professional” is useless as a Realtor and how leading with authenticity and making silly Reels has transformed her real estate business.