The 2024 election is less than a week away, and folks are feeling the tension. And I’m not talking about the housing market right now.
I’m talking about the age-old debate that gets louder whenever an election rolls around:
“Should you, as a real estate agent, post about your politics on social media?”
That’s the question The Broke Agent posted on Instagram and Twitter/X. And, as we predicted, the responses were mixed and pretty fun to read.
For some of the commenters, the answer was an automatic no, with a whole spectrum of emphasis to go along with it. Other agents saw value in sharing their political views, arguing that anyone who ruled them out due to their politics was not someone they wanted to work with anyway.
For others, the answer was more nuanced. And at least one commenter had some fun with it. Because, c’mon…it’s BAM!
We’re sharing some of the responses below, but check out the posts yourself for more.
Agent reactions: Yay, Nay, and Other
A good share of the commenters were “Damn the torpedoes!” on this question. Many have built their brand around authenticity and openness. And avoiding the topic of politics with clients and prospects who bring up the election just doesn’t sit well with them.
Some see a benefit to filtering out potential clients whose values are diametrically opposed to their own. Others simply want to show their clients they can disagree on politics while still being the best agent for them.
In either case, much depends on the spirit behind your words—which, unfortunately, doesn’t always come through on social media.
Read on for some of the responses.
Variations on “Yes”:
So, it’s understandable that many of the commenters gave a “No” to this one:
