BAM Key Details: 

  • The Real Brokerage, Inc. (NASDAQ: REAX) today announced the launch of Real Luxury—a dedicated division focusing on the specialized needs of luxury agents and the exclusive clients they serve. 
  • Kofi Nartey leads the other founding members of Real Luxury as the Executive Director for the division, drawing from his 20 years of experience in luxury real estate. Nartey brought his Los Angeles-based luxury real estate company to Real in 2023. 

On Wednesday, May 22, 2024, Real Brokerage announced the launch of Real Luxury. 

This dedicated division will focus on the unique needs of a growing number of luxury real estate agents aligned with Real and the exclusive clients they serve. 

Considering Real is the fastest-growing publicly traded real estate brokerage, it was inevitable that the number of Real-aligned luxury agents would only grow. And with Real’s proprietary technology and entrepreneur-centric model, the incentive to join is stronger than ever. 

We continue to see an influx of top-performing agents and teams throughout North America who believe that Real offers the best platform to grow their businesses. By establishing Real Luxury, we will be able to offer our agents who have built successful luxury practices the specialized support, training and resources they need to expand their capabilities and take their business to the next level.

Sharran Srivatsaa

Real President

Real Luxury membership: high standards and outstanding benefits

Per the announcement, Real Luxury members will have access to the following resources:

  • Partner networks consisting of over 100,000 luxury agents around the world
  • An expanded referral network
  • Training sessions and specialized continuing education programs
  • Exclusive members-only events and conferences
  • A wide range of discounts on additional products and services

Those discounted products and services range from advertising in Mansion Global and The Wall Street Journal to luxury market reports and custom property websites. 

Part of making Real Luxury stand out as some of the world’s “elite agents” is raising the bar to entry. 

To be considered for membership, Real Luxury agents must earn the Certified Luxury Home Marketing Specialist (CLHMS™) designation from the Institute for Luxury Home Marketing. 

So, the distinguishing benefits of Real Luxury membership include— 

  • CLHMS™ designations
  • Customized marketing—accessible via a dedicated member portal
  • Continuing education through dedicated masterminds and roundtable discussions on the latest industry trends
  • Global listing syndication in multiple languages
  • Access to business and analytical tools (giving agents a competitive edge in the marketplace)
  • Listing syndication across top luxury real estate platforms and publications throughout North America

    Founding members of Real Luxury

    Leading Real Luxury’s founding members as Executive Director of the division, Kofi Nartey brings his 20 years of experience in luxury real estate and his well-earned reputation as the “go-to real estate broker for celebrities, athletes, and luxury home owners” across the globe. 

    Nartey brought his Los Angeles-based luxury brokerage, Globl Red Real Estate and Development, to Real in 2023. Globl Red serves luxury clients in Los Angeles, Orange County, and Las Vegas, as well as luxury developers worldwide. 

    Other founding members include— 

    • Jill Batchelor—With two decades of experience, Batchelor consistently ranks among the top agents in Las Vegas, NV
    • Felicia Lewis—Based in San Diego, Lewis has earned a reputation for expert negotiation skills and an unparalleled client experience
    • Peter Luu—Frequent coach and speaker who has set luxury sales records in the Orlando market
    • Brad McCallum—Known internationally as a brand and video marketing thought leader, as well as one of Calgary’s top luxury agents
    • Salvatore Ventre—A leading luxury real estate broker for the New Jersey Shore
    • Erica Wolfe—Top luxury Realtor in South Florida who partners with a team of experts to deliver innovative marketing

    Visit the Real Newsroom for more information on this and other new developments.