Personal Branding is the Biggest Lie on the Internet

Marc Davison, co-founder of 1000Watt, joins Byron Lazine to discuss how he got into real estate, his days at Inman, his mind-blowing perspective on personal branding, and the future of real estate media

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Marc Davison, co-founder of 1000Watt, looks at branding differently from most. And his perspective on personal branding, which he reveals near the end of this podcast, will blow your mind.

On this episode of The Byron Lazine Podcast, Marc and I discuss his ironic transition into real estate, his days at Inman, and how that company was built.

That leads to a broader conversation on the future of media in real estate—and what the next media company in real estate looks like. Our conversation spans decades and contains a multitude of insights that will challenge your ideas about branding and real estate media.

Click on any of the timestamps below to watch:

00:00–00:39 Intro

01:00 From artist management to real estate

09:15 Nobody in real estate was talking about the consumer experience

15:48 What was the whole journey with Inman?

19:10 The best tactical move?

23:00 The future of media in real estate?

39:23 Should agents spend time on a personal brand?

46:28 Take the word personal out of it.

54:50 it is 20,000X harder to build and manage a personal brand

57:20 A brand is 10x more valuable than a personal brand

Click here to watch the full episode.

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About the Author

Byron Lazine

Byron Lazine is the Co-Founder and CEO of BAM and co-founder of the #1 total transaction team in Connecticut with over $1B in residential real estate sales. He appears daily on the Hot Sheet and weekly on The Real Word and Knowledge Brokers Podcast. You can also find Byron speaking at industry events across the nation.

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