Marc Davison, co-founder of 1000Watt, looks at branding differently from most. And his perspective on personal branding, which he reveals near the end of this podcast, will blow your mind.
On this episode of The Byron Lazine Podcast, Marc and I discuss his ironic transition into real estate, his days at Inman, and how that company was built.
That leads to a broader conversation on the future of media in real estate—and what the next media company in real estate looks like. Our conversation spans decades and contains a multitude of insights that will challenge your ideas about branding and real estate media.
Click on any of the timestamps below to watch:
01:00 From artist management to real estate
09:15 Nobody in real estate was talking about the consumer experience
15:48 What was the whole journey with Inman?
19:10 The best tactical move?
23:00 The future of media in real estate?
39:23 Should agents spend time on a personal brand?
46:28 Take the word personal out of it.
54:50 it is 20,000X harder to build and manage a personal brand
57:20 A brand is 10x more valuable than a personal brand
Click here to watch the full episode.
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