Open House Sign-In Script to Get More Leads

If you’re struggling to get people to sign into your open houses, this is the script you need to apply—right now.

As of last August, legal changes have reshaped the real estate landscape. In California, along with changes implemented by NAR, the California Association of REALTORS® also put into place a new form called the Open House Visitor Non-Agency Disclosure and Sign-In (OHNA-SI).  This is a disclosure stating that the seller’s agent represents the seller and doubles as a sign-in form. 

Despite these changes, getting visitors to comply and sign in was…a challenge. That’s when I developed this approach, and let me tell you—it’s working incredibly well. 

(Side note: There are some gray area as to when the OHNA-SI is required and when it is not, depending on who is hosting the open house. I go with the advice of an attorney I trust and ask all visitors to sign in.)

Step 1: Create a Google Form

The first step is simple: set up a Google Form to collect names, phone numbers, and emails. It’s easy, free, and takes just a few minutes to create. Having a digital sign-in form streamlines the process and makes it easier to follow up with potential buyers.

Step 2: Use This Script at the Right Moment

Once you’ve got your Google Form ready, the real magic happens in how and when you ask visitors to sign in. Here’s exactly how I do it:

1. Set Up at the Entrance

When hosting an open house, I position myself at the front yard, driveway, or entrance of the home with the door open and a welcoming setup—a table or even a canopy if needed. The goal is to create an inviting and professional first impression.

2. Break the Ice

As people arrive, I initiate a friendly, low-pressure conversation:

“Hey, welcome to the open house! How did you hear about it? Did you see the sign? Did you find it on Zillow?”

This simple question helps ease any initial awkwardness and naturally leads into a conversation.

3. Provide Quick, Valuable Information

Instead of bombarding them with too many details upfront, I keep it short and relevant:

“This home is a three-bedroom, two-bath. Let me know if you have any questions.”

Or…

“This house has three bedrooms, two baths—make sure to check out the backyard pool. You don’t want to miss that!”

By keeping it brief, I provide just enough information to pique their interest without overwhelming them.

4. Give Them Space

After that, I let them explore the home freely and at their own pace. No pressure, no hovering—just letting them experience the space on their terms.

5. Apply the Script at the Right Moment

Once they’ve started the tour and are engaged with the home, that’s when I make my move. I approach and say:

“Hey, I don’t know if you’ve been following the latest legal changes affecting real estate, but all visitors now need to sign into open houses. What’s a good phone number for you so I can text you the registration link?”

This phrasing has been a game-changer. The key phrase—“What’s a good phone number for you?”—works because it doesn’t invite a yes-or-no response. Instead, it naturally leads them to provide their number.

This strategy mirrors how you might ask for an Instagram handle:

“What’s a good Instagram handle? I’d love to follow you on social media!”

By structuring the question this way, people are far more likely to respond positively.

Why This Works

We put this into action at an open house and captured the contact information of seven out of the nine people who walked in. That’s a huge win.

And if you’re in a market where the law hasn’t changed and sign-ins aren’t required? No problem—adjust the script:

“For safety reasons, my client is asking me to keep a log of everyone who comes through the house. What’s a good phone number for you so I can send you the registration link?”

This approach not only complies with legal and safety concerns but also builds trust with visitors. 

Grab both versions of the script here for easy access!

Try it out and let me know how it works in your market. And if you’re looking for more scripts, strategies, and real-world-tested techniques, be sure to check out our courses in the BAMx Skool community!

Editor’s note: This article has been updated to include information about OHNA-SI.