Inside NAR’s 2024 Spending: What the New Form 990 Reveals

NAR’s 2024 Form 990 reveals how member dollars were spent, including executive salaries, contractor spending, and major line items at the association.
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Every year when the National Association of REALTORS® (NAR) releases its Form 990, BAM digs in. These filings go public every year because NAR is a nonprofit, offering one of the clearest windows into how the powerful trade group spends member dollars.

And after a year defined by promises of transparency, lingering lawsuits and public scrutiny over spending habits, this year’s filing carries even more weight.

Last year, The New York Times published an investigation exposing NAR’s culture of excess: six-figure “volunteer” stipends, corporate cards for massages and event tickets, first-class travel perks, and a compensation structure that nonprofit experts called “virtually unheard of.” BAM covered that report, along with our own breakdown of NAR’s 2023 executive salaries and marketing spend.

This year, before the 2024 Form 990 hit ProPublica (where we normally access it), NAR proactively shared the filing with media that requested it, including BAM. It’s a small but perhaps meaningful signal from an association that has repeatedly promised a new era of transparency.

In sharing the document early, a NAR spokesperson added this statement:

“Since the Form 990 only captures 2024 data, it does not reflect the significant progress NAR has made this year enhancing member value, modernizing the association, and strengthening fiscal discipline. In an annual report we are publishing in the first quarter of 2026, we will transparently show the impact of our work to improve the association and its usefulness to members as well preview the steps we will take in 2026 to further improve how NAR operates and delivers for members moving forward.”

That fuller picture from NAR will come next quarter.

But today, the 2024 Form 990 is the document we have.

Below, we break down NAR’s executive compensation, independent contractor spending, and major line items from the 2024 filing.

NAR Executive Salaries in 2024

According to a document from November 19, 2025, NAR’s 2024 Form 990 shows the following compensation for the association’s top executives:

Nykia Wright, CEO
$2,492,914 in reportable compensation
$57,343 in other compensation

Mark Birschbach, SVP, Strategic Business Innovation & Tech
$1,262,067 reportable
$57,343 other

Shannon McGahn, Chief Advocacy Officer
$1,164,222 reportable
$57,343 other

Katie Johnson, General Counsel & Chief Member Experience Officer (through 10/04/24)
$900,523 reportable
$57,343 other

Lawrence Yun, Chief Economist
$845,298 reportable
$57,343 other

John Pierpoint, Chief Financial Officer
$815,229 reportable
$57,343 other

Suzanne Bouhia, Chief Marketing & Communications Officer
$624,119 reportable
$57,343 other

Marc Gould, SVP, Member Development
$509,581 reportable
$57,343 other

Beth Brittingham, SVP, Leadership Resources (began 3/01/24)
$408,258 reportable
$57,343 other

Kevin Sears, NAR President (began 1/08/24)
$357,216 reportable
• No listed additional compensation

Kevin Brown, First Vice President
$228,810 reportable

Gregory Hrabcak, NAR Treasurer
$218,628 reportable

Sharon White, Chief Human Resources Officer (began 11/04/24)
$82,086 reportable
$31,052 other

Tracy Kasper, NAR President (through 1/08/24)
$42,580 reportable

NAR’s Highest-Paid Independent Contractors in 2024

According to NAR’s 2024 Form 990, the trade group paid more than $100,000 to at least five independent contractors during the year. Below is the full list of the top vendors and what NAR paid them in 2024:

  • Havas Media Group, Marketing & Communications: $42,822,258
  • Brunswick Group LLC, Public Relations: $15,451,632
  • Uncommon Creative Studio, Global Branding: $7,897,311
  • Freeman, Event Management Services: $6,944,969
  • Cooley LLP, Legal Counsel: $5,676,438

For the breakdown of NAR spending in previous years:

NAR Revenue & Expenses for 2024

For context, here’s what NAR received in revenue for 2024:

  • Member Dues: $303,456,097
  • Conventions: $11,182,270
  • Advertising & Subscriptions: $5,401,889
  • Government Affairs: $4,191,740
  • Publications & Service Materials: $295,384
  • All other program service revenue: $291,254
  • Total Program Services Revenue: $324,818,634
  • Total Revenue for 2024 (including sponsorships & other revenue): $360,812,686

Total Functional Expenses for 2024 added up to $350,096,407

The top 12 functional expenses:

  1. Public Policy Expenses: $48,349,616
  2. Other Salaries & Wages (Non-Executive): $53,714,668
  3. Fees for Services—Other (Nonemployees): $52,212,379
  4. Advertising & Promotion: $37,408,618
  5. Grants and Other Assistance to Domestic Organizations & Domestic Govts: $24,156,605
  6. Conferences, Conventions, and Meetings: $21,058,205
  7. Fees for Services—Legal: $17,928,145
  8. Office Expenses: $14,722,991
  9. Information Technology: $13,862,265
  10. Depreciation, Depletion & Amortization: $11,684,014
  11. Other Employee Benefits: $9,473,653
  12. Travel: $8,064,041

Down at the bottom of the list, the entry for “all other expenses” adds up to $13,567,686 (more than office expenses but less than information tech).

And “compensation of current officers, directors, trustees, and key employees” (not included in #2) weighs in at a total $6,636,094.

For more details, check out the full filing here.

Download the printable PDF with all 27 lines:

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About the Author

Meet Vanessa Bowman, senior editor at BAM. Combining her background in elementary education and journalism, Vanessa has been crafting content for the real estate industry since 2017. From BAM blogs to ebooks, courses, and everything in between, she brings a unique perspective to her work. But her favorite part? Collaborating with BAM's incredible creators and contributors to bring fresh and exciting ideas to life.

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