This week on the Over Ask Podcast, Sean McPeak joins Matt Lionetti and The Broke Agent to discuss what it’s like working with Ryan Serhant—and how he went from working in IT/tech support to real estate, via Craigslist. He also shares how he got into new development listings and how he specializes in struggling properties. 

From there, they talk about the strategy Sean uses to get influencers—including a dog named “Rude Boy”—to make his listing videos go viral. 

Next, they talk about the themed parties Sean throws at his listings, including a masquerade ball, followed by his LinkedIn strategy and the clients he attracts with it. 

Click on any of the timestamps below to watch: 

00:0000:39 Intro

01:36 From IT/tech support to real estate (via Craigslist)

04:05 “Were you with Ryan right away—or how did that all happen?”

08:33 “Did you already have your team when you joined Serhant?”

10:24 “How do you go after new development listings?”

11:26 “What did you do to get the first one?”

12:20 “How do you specialize in struggling properties? What do you do differently?”

13:54 Sean’s process for working with influencers to promote his listings

16:43 “What did the dog post on its Stories or feed.”

19:33 “I wonder if this influencer route would work for agents not in NY or L.A….” 

26:43 The power of trendjacking events and open houses with creative themes

40:38 Sean’s posting strategy for LinkedIn and the clients he’s attracting with it

47:39 “Is there anything you can’t do at Serhant?”

Click here to watch the full episode.

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