Over Ask

How These Agents Got 100 Million Views on One Video | North Valley Property Group

The viral sensation of real estate: North Valley Property Group sits down with Matt Lionetti and The Broke Agent to discuss how they come up with content, the keys to trend jacking, and why they don't only focus on making videos about real estate.

June 5, 2023
BAM Staff

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Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

This week on the Over Ask Podcast, Cody Squires and Spencer Keables from the North Valley Property Group talks to Matt Lionetti and The Broke Agent about how they went viral on social media, hitting 100 million views across all platforms. They also discuss how they branched out in content creation and went viral with 55 million views on Instagram.

The two break down capitalizing on viral momentum to enhance business, getting brand deals, their creative process, fans, and family life.

This episode closes out by asking ‘what’s next?’ for the North Valley Property Group, as they have had massive success. Finally, they speak about making money from social media.

Click on any of the timestamps below to watch:

00:00–00:39 Intro

01:29 How they branched out in content creation

02:33 Where they started

05:00 How they went viral – 55 million views

07:29 Capitalizing on viral momentum to enhance real estate business

12:48 Getting Brand Deals

19:30 The Creative Process

36:35 Weird Fan Interactions and Family Life

38:00 What’s next for the North Valley Property Group?

39:49 Making Money from Social Media

Click here to watch the full episode.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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