How Agents Should Prepare for the Coming Recession

Dustin breaks down exactly what you need to do as Realtors® to prepare for the coming recession, not just to survive but to accelerate your growth.
Thumbnail image: a surprised man on the right with bold white text 'HOW TO PREPARE FOR A RECESSION' across a dark patterned background (video thumbnail)
Thumbnail image: a surprised man on the right with bold white text 'HOW TO PREPARE FOR A RECESSION' across a dark patterned background (video thumbnail)
BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

FREE VIRTUAL EVENT
BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

Whether you believe the recession is coming or is already here, the challenges we’re facing right now as Realtors® will either amp you up or make you question whether this is the right career for you. 

This is why even the best tactics and strategies are not enough. 

You need more. Everyone does. You probably know that real estate agents are already leaving the industry because it’s not easy anymore. But right now, when things are getting tough, that’s when you have the best opportunity to shine. And that’s what this pod is all about. 

This week on the Massive Agent Podcast, I’m breaking down exactly what you need to do as Realtors® to prepare for the coming recession, not just to survive but to double your sales and make more than you ever have, while other agents are hanging back in fear—or leaving. 

Tune to learn the two things you need to increase to grow your real estate business—and why tactics alone are not enough. There will be homework, but not the kind you might expect. 

Listen to the podcast above or click on any of the timestamps below to watch:  

00:0000:31 Intro

01:24 Two main things agents need to do to prepare for this recession

05:19 Tactics, strategy, how-to, and information are just not enough

06:46 Special announcement re: the Massive Agent Society

10:54 Two main areas to focus on—or increase

11:28 Number one: increase your visibility and credibility

13:05 Shortest path between A & B is videos

13:45 Dustin’s video playbook

20:50 Second thing to increase: the expectations you have of yourself

21:52 Your financial thermostat

22:17 The two best books to read to massively upgrade your mindset

Click here to watch the full video. 

If you’re a Realtor looking for a user-friendly and fully-featured real estate CRM to help you scale and grow quickly, Follow Up Boss is made for exactly that. And right now, they’re offering a 30 day free trial of Follow Up Boss to Massive Agent Podcast listeners.

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About the Author

Host of the Massive Agent Podcast and creator of the Massive Agent Society, Dustin considers himself a marketer who sells homes. He is a Top 3 Finalist for an Inman Innovator of the Year Award and an industry keynote speaker, appearing on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, and more.

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