On this episode of The Massive Agent Podcast, we’re talking with Haley Ingram of Coffee & Contracts about the social media content that actually works for agents in 2023. 

When Haley started Coffee & Contracts, it was all about customizable graphics and posting graphics on social. We talk about how that’s changed and what type of content is really helping agents establish their branding in 2023. 

We also nerd out a little bit about ChatGPT—what it can do for you and how you can use it in your business. I’ll be creating an episode all about ChatGPT and how to use it, partly because, according to the results of an Instagram poll, 50% of my followers don’t use it. And 25% of those haven’t even heard of it. That’s about to change.

ChatGPT is an absolute game-changer. It could even be as revolutionary as the first smartphone. And, to allay any fears you might have, it won’t replace agents. But agents who use ChatGPT just might replace those who don’t.

Back to Coffee & Contracts—the group now has over 5,000 agents. And it has evolved dramatically from just customizable graphics to what’s actually working on social media. 

And because Haley has so many agents as part of the C&C group, she’s getting a lot of data on what’s working.

Tune in to get some actionable tips on how to grow your brand by leaving behind cringey, outdated Canva graphics and embracing the new options and technology you now have at your disposal.

Listen to the podcast above or click on any of the timestamps below to watch:  

00:00–06:54 Intro

08:14 What is Coffee & Contracts and how did it get started?

13:40 What kinds of trends are you seeing right now that are working really well? 

14:39 Haley’s Reel on ChatGPT—and how she uses it in her business

17:39 Dustin’s experiments with ChatGPT and what he’s learned from them

18:35 How should agents be using ChatGPT right now as free technology?

23:45 The state of graphics on social media

26:53 Carousel posts on Instagram

31:04 Why it’s time to let go of outdated Canva graphics 

32:33 How to add more personality to your accounts

34:48 What you need to know about negative comments

42:45 What one of Dustin’s mentors said to him that put things in perspective

45:07 Coming soon: The ChatGPT episode

Click here to watch the full video. 

This week’s Massive Agent Podcast is brought to you by Follow Up Boss. Click here to learn more.