BAM Key Details: 

  • Anywhere Real Estate (fka Realogy) has announced a new partnership with RealScout—a lead nurturing tool for agents, teams, and brokerages.

Anywhere Real Estate (NYSE: HOUS) is looking pretty smart right now. And its recent announcement of a partnership with RealScout makes them look even smarter. 

The goal of this partnership is to “further simplify home buying and selling for agents, brokers, and consumers.” As a real estate technology company, RealScout provides an automated lead nurturing platform to help real estate agents better serve their clients. 

Just recently, RealScout announced its latest and biggest upgrade—RealScout Pro+

So, as Anywhere forges ahead to create a more seamless and integrated transaction experience for both consumers and the agents who serve them, this partnership will aid affiliated agents and franchisees in engaging, nurturing, assisting, and converting clients at every stage of their real estate journey. 

A partnership based on proven results and mutual respect

For some time now, Anywhere has seen RealScout as a reliable and innovative performer. 

From the analysis of four major U.S. metros, the median residential closed volume was 54% higher for agents using RealScout to nurture their leads, compared to those not using the platform. 

Our collaboration with RealScout will help Anywhere continue delivering comprehensive and valuable solutions to affiliated agents and consumers. The RealScout platform works seamlessly with existing tools and data sources our affiliated agents use today, and the platform is proven to help agents reach and expand their sphere of influence and get more people into the homes they want with less effort. This drives both positive business outcomes and compelling experiences for consumers.

Tony Kueh

Chief product officer, Anywhere

Agents and franchisees affiliated with Anywhere, including Century 21, Coldwell Banker and Sotheby’s, use RealScout by inviting leads and contacts to the platform—manually or through an automated integration—which automatically sends timely listing alerts, market activity alerts, and home valuation reports.  

Colleen Barry, CEO of Gibson Sotheby’s International Realty in Boston, MA, has seen how agents benefit from the RealScout platform’s ease of use and time-saving functionality. 

Setting up RealScout was very simple, and just in the first week, a lot of our agents noticed how their clients were more responsive to the detail of the listings they received. 

Colleen Barry

CEO of Gibson Sotheby’s International Realty in Boston

The president and co-founder of RealScout, Andrew Flachner, had this to say about the new partnership with Anywhere: 

The industry is evolving fast, and Anywhere, via its strength in data and analytics, is a frontrunner in delivering tech-driven experiences that meet and exceed agent and consumer demands. Anywhere is truly invested in harnessing the power of technology to achieve exceptional results, bringing together consumers, real estate professionals and developers. That’s why we’re thrilled to integrate the RealScout platform with the Anywhere ecosystem. It’s all about enabling choice, flexibility, and customized solutions for home buying and selling.

Andrew Flachner

President and co-founder of RealScout

Just last year (2022), RealScout was elected the winner of the Anywhere FWD Innovation Summit—a competition designed to encourage and accelerate tech innovation for the real estate services market. 

Anywhere-FWD-Iinnovation-Summit-winner-2022

The RealScout platform will be available to Anywhere’s renowned brands, including CENTURY 21®, Coldwell Banker®, and Sotheby’s International Realty®.