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Agent Strategy

Home » Agent Strategy
Podcaster in a dark shirt speaks into a mic, framed by a gold circular backdrop listing topics like Organic content and Partnerships.
Agent Strategy

The 4 Ways Agents Generate Business (and What Each One Costs)

Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.

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August 24, 2026
Smiling woman in a navy dress stands with arms crossed in a dim office set, behind her a large gold ‘10 to 100+ AGENTS’ graphic.
Agent Strategy

What Changes When You Scale a Real Estate Team From 10 to 100+ Agents

Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.

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August 24, 2026
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Agent Strategy

Housing Market Realities Agents Should Be Talking About Right Now

Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.

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August 21, 2026
Smiling woman sits at a wooden desk; bold policy text on the dark wall highlights a 90-day guarantee among other terms.
Agent Strategy

This Broker Guarantees New Agents a Deal in 90 Days (or Their Money Back)

Lisa Chinatti breaks down the 90-day money-back guarantee behind the onboarding program for the #1 real estate team in Massachusetts.

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August 20, 2026
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Agent Strategy

The Real Estate Post that Sparked a Hustle Culture Debate

Jen Dillard’s Instagram reel asks real estate agents if hustle culture has gone too far, and agents are answering in droves.

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August 20, 2026
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Agent Strategy

5 Conversation Starters Agents Can Use Before Labor Day

Tom Toole and Lisa Chinatti share five conversation starters agents can use to reconnect with buyers and sellers before Labor Day.

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August 19, 2026
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Agent Strategy

Four Steps to Staying Accountable in Your Real Estate Business

Tom Toole shares the four-part accountability framework agents can use to set specific goals and build momentum before 2027.

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August 18, 2026
Promotional thumbnail with a man in a black shirt and the text '4-1-1 FORMULA' and an open house sign in the yard.
Agent Strategy

How to Win More Listings by Running FSBO Open Houses

Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.

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August 17, 2026
Large bronze AEO lettering behind a row of suburban houses displayed as holographic projections over a tablet screen, emphasizing smart home technology.
Agent Marketing

5 AEO Fixes You Can Make Before Your Next Listing Appointment

Here are five fast AEO fixes agents can finish before their next listing appointment.

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August 17, 2026
Man in a BAM shirt looks at a smartphone while a collage of marketing thumbnails floats behind him.
Agent Marketing

Six Things To Do While Bored At Your Open

Bored at your open house? Make the time count. Here are six high-value plays you can put to work today—three to sharpen your sales game and three to build your brand, from better buyer conversations to smarter AI-powered marketing.

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August 16, 2026
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Agent Strategy

The 4-Level System Behind a Billion-Dollar Real Estate Team

George Laughton breaks down the four-level system he uses to onboard, coach, and hold 220 agents accountable on his billion-dollar real estate team.

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August 13, 2026
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Agent Strategy

Introducing the Porch Swing Podcast

Porch Swing Podcast launches with Tom Ferry sharing lessons on mindset, ambition, and where AI is taking real estate agents.

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August 12, 2026
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