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Agent Strategy

Home » Agent Marketing
Agent Marketing

Did ChatGPT Just Blow Up Ryan Serhant’s $50M Deal?

Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.

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March 21, 2026
Agent Strategy

The #1 Open House Question That’s Killing Your Deals (and What to Say Instead)

Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.

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March 19, 2026
Agent Strategy

The 3 Communication Gaps Hurting Real Estate Agents Right Now

Tom Toole breaks down 19,000 real estate calls, revealing 3 common call and voicemail mistakes that hurt conversion and how agents can fix them.

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March 17, 2026
Agent Strategy

What This ChatGPT Home Sale Means for Real Estate Agents

A Florida homeowner used ChatGPT to sell his home. Here’s what agents can learn about using AI to better serve their clients.

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March 17, 2026
Agent Marketing

5 Things To Do While Bored At Your Open House

Here are five things to do that will improve your business, marketing, and overall life.

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March 15, 2026
Agent Strategy

Most Agents Lose Deals in the Follow-Up. These 25 Messages Fix That.

Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.

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March 12, 2026
Agent Strategy

The Script That Stops Homebuyers From Quitting the Market

Byron Lazine shares a framework agents can use when buyers say “there’s nothing on the market,” including the unsell strategy, data reframing, and the A/B close.

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March 11, 2026
Agent Strategy

We Reviewed 19,000 Agent Conversations. These are the 6 Call Tactics That Work Best.

Tom Toole analyzed 19,000 real estate calls using Shilo.ai to uncover six tactics agents use to build trust, uncover motivation, and move conversations toward a deal.

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March 10, 2026
Agent Strategy

What’s the Best Day to List a House for Sale?

Andrew Undem explains why he lists homes on Thursday and why top agents rely on a repeatable system when launching listings.

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March 10, 2026
Agent Strategy

81% of Sellers Interview One Agent. Here’s How to Make Sure They Call You

Luke Acree cites 81% of sellers interview one agent, and outlines how omnichannel touches create familiarity, comfort, and trust.

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March 9, 2026
Agent Strategy

How AI Is Changing the Way Real Estate Teams Scale

Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.

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March 9, 2026
Agent Marketing

4 Things To Do While Bored At Your Open House

Here are 4 things to do that will improve your business, marketing, and overall life.

Read More »
March 8, 2026
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