Every deal you have right now is being decided by a conversation. Not the market. Not the rates. Not the inventory. A real, human, often uncomfortable moment where someone either leans in or quietly checks out.
That’s why Real’s new live virtual training called Agent BreakThru with Phil M Jones is landing at exactly the right time.
Starting January 13 at 12 p.m. ET and 9 a.m. PT, this free, four-part virtual series is built around one thing that still decides everything in this business: the words you use when it actually counts.
Phil M Jones is one of the world’s most respected experts on influence and persuasion. He’s written seven best-selling business books, including Exactly What to Say™, and produced the most-listened-to nonfiction audiobook of all time.
His work spans 59 countries and more than 800 industries. And it all comes back to the same thing: the right words at the right time change outcomes.
That’s what this series is built to deliver.
Agent BreakThru
Starting January 13, 2026 at 12:00 pm ET
What this live series teaches
The four live sessions are structured around situations you face every day, including how to open conversations, how to move someone from interest to commitment, and how to stay in control when objections show up.
Here’s the full lineup, with every session held at 12 p.m. ET / 9 a.m. PT:
- January 13, Mastering the Art of Critical Conversations
- January 27, Turning Conversations into Commitments
- February 10, The 7 High-Impact Conversations That Matter
- February 25, Objection Handling Masterclass, Words That Work Under Pressure
Each session builds on the last, which means you’re not just getting tips. You’re building a system for how you show up in every important conversation.
How to Access Agent BreakThru with Phil M Jones
One of the most important things about Agent BreakThru is that it’s truly open. Anyone can attend the live sessions at no cost. You don’t need to be part of Real to join.
There is one important distinction that affects how you should plan to attend, and it’s worth knowing up front:
- Live attendance is free and open to everyone
- All four sessions stream live on their scheduled dates
- Replay access is reserved for those licensed with Real inside Real Academy
Agent BreakThru gives you direct access to someone who’s spent decades studying exactly how those moments work and how to win them more often.
The series kicks off January 13 at 12:00 pm ET (9:00 am PT) and includes four live sessions at no cost.
One focused goal: help you say exactly what you need to say when it matters most.
