Writing 30 home tour voiceovers used to take Robert Cedeno more than an hour. With a little help from AI, he gets them done in 6 to 7 minutes.
Cedeno runs a 25-agent team in Southern California. His team has 166 closed and pending transactions for the year so far, worth about $112 million.
When he joined The Broke Agent on a recent podcast, Cedeno opened up about the AI tools and workflow behind his 10 posts a day across three different Instagram accounts. Two accounts are for home tours in specific areas, while the third is his business account.
He uses two tools in his workflow. ElevenLabs gives him a digital copy of his voice, and Meta’s AI agent, Muse, writes the scripts and turns them into finished audio.
Why Cedeno Turned to AI for His Home Tours
Cedeno’s AI workflow started with his newest Instagram account. His team’s business is in the Inland Empire, where his page SoCal Cedeno posts local home tours. After he moved to LA County, he started robsells_homes to post home tours for buyers there.
The new page copies what he’s built in the Inland Empire.
“I recently moved to LA County, and my business is all in the Inland Empire. So I’m thinking, okay, hey, we have a presence there already…why don’t I just do the same thing for LA County? It’s a different audience, but it’s all the same stuff. So, I’m basically just running the same playbook to start building out a team in LA County.”
He spends a lot of his time in the Inland Empire with his team, so he pays someone to film the LA County tours. He gave the drive from Whittier to San Dimas in LA traffic as an example of how much time he’d lose filming every tour himself.
The LA County page runs with more automation than his other accounts, and two specific AI tools are a big part of that.
Cloning His Voice on ElevenLabs
ElevenLabs is an AI tool that learns the sound of a person’s voice and turns written text into audio that sounds like them. Cedeno says he started using it to narrate his home tours.
“What I started doing is actually cloning my voice. I cloned my voice on ElevenLabs and then, instead of just having a home tour, I added that voiceover touch to the home tours. But it’s not really me. It’s generated through ElevenLabs and it’s worked pretty decent. It’s taken a lot less of me going out there and actually recording the content because that could be really time consuming.”
To set it up, Cedeno uploaded about an hour and a half of his own audio into ElevenLabs. He’s tweaking the voice as he goes, and he says his newer voiceovers sound better than the first ones he made.
The Broke Agent pointed out how hard it is to match a voiceover to B-roll, or background footage, when you record it yourself.
“Yeah, that’s a game changer also because the cadence, when you’re doing B-roll and trying to match the voiceover to the B-roll, or just any time you’re talking, say, in the edits app or on Instagram, it is hard. So this just completely alleviates that and removes that entire friction. So that’s a genius strategy for the people at home.”
Setting Up Muse to Write the Scripts
Muse is an AI agent from Meta, the company behind Instagram and Facebook. An AI agent is a tool that carries out tasks for you, like searching websites or sending messages, based on instructions you type in.
Cedeno compared it to Claude Cowork, an agentic AI that performs tasks for the user.
Once he’s happy with how his cloned voice sounds, Cedeno sets up Muse to write his voiceover scripts.
He explained the instructions he gives it.
“So now that Meta came out with Muse… all I do is I set up the prompt, like, ‘Hey, this is how I want the voiceovers. Anytime I give you an address, I need you to create three different voiceovers. One, I need to start with something like, this is what 850,000 gets you in this area.’ So it’s giving me three different versions on Muse. Which is, if you’re not using it, get on it now. All I have to do now is give it the address. It gets all the information from Zillow and creates the three voiceovers for each property.”
Here’s how the rest of the process works.
- Cedeno gives Muse about five addresses at a time.
- Muse creates the audio for all 15 voiceovers (3 for each property) through ElevenLabs.
- The audio files download on their own into a folder.
- His editors pull the files from the folder and add them to the home tours.
Using Muse as a Personal Assistant
Cedeno uses Muse for a lot more than voiceovers. As he explained it, Muse handles much of the work a personal assistant would.
“Muse has been scheduling all my calls. It’s been going and responding to DMs. I still have to approve them when they respond, but it’s basically like my personal assistant.”
He listed a few other tasks Muse has handled for him.
- Booking flights
- Setting up a Zoom call from a screenshot he sent it
- Searching his MLS for vacant homes with big lots, multiple units, or an accessory dwelling unit (ADU), then pulling together a list of 10
Cedeno can send Muse a screenshot and ask it to set up a Zoom call, like a one-hour meeting at 1 pm. Before Muse, he had to wait for someone on his team to handle calls like that, and after 6 pm, no one was around to do it.
The Play for Agents
You don’t need to post 10 times a day or three different Instagram accounts to borrow Cedeno’s approach.
Start with one task you repeat every week, give AI clear instructions, and review the results. For Cedeno, that meant turning an hour of voiceover writing into a few minutes, and making it easier to keep his content moving while he runs his team.
