87% Of Consumers Ranked Home Ownership More Important Than THIS

This week on The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on what “living the good life” means to consumers—focusing on factors other than owning a home. 

It might surprise you what almost nine out of ten (87%) consumers ranked as less important than homeownership. 

Next up was a Tweet by Aleksey Chernobelskiy asking for advice on starting a “cold calling journal.” Comments poured in, and Byron and Nicole react to a few.  

Finally, we’ve got another YouTube Short by Graham Stephen where he explains how he got his first big break as a new real estate agent—and why so many agents fail before they really begin. 

As Byron and Nicole can both tell you, a six month attempt doesn’t even scratch the surface. 

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Click on any of the timestamps below to watch: 

00:00–01:57 Intro 

01:57 #1: What does “living the good life” mean to consumers, apart from homeownership? 

14:14 #2: Tweet by Aleksey Chernobelskiy asking for advice on starting a cold calling journal 

23:30 #3: Graham Stephen YouTube Short: “99% of agents will fail.”

27:39 “If you think three or even six months is giving real estate a real try, you are mistaken.”

Click here to watch the full episode.