87% Of Consumers Ranked Home Ownership More Important Than THIS

Byron Lazine and Nicole White discuss what living the good life means to consumers, a tweet by Aleksey Chernobelskiy on cold calling, and a Graham Stephenson YouTube Short saying 99% of real estate agents will fail.
Two hosts sit at a dark studio desk in front of a bright orange screen reading 'the real word' and 'HOUSING ON TOP'.
Two hosts sit at a dark studio desk in front of a bright orange screen reading 'the real word' and 'HOUSING ON TOP'.
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This week on The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on what “living the good life” means to consumers—focusing on factors other than owning a home. 

It might surprise you what almost nine out of ten (87%) consumers ranked as less important than homeownership. 

Next up was a Tweet by Aleksey Chernobelskiy asking for advice on starting a “cold calling journal.” Comments poured in, and Byron and Nicole react to a few.  

Finally, we’ve got another YouTube Short by Graham Stephen where he explains how he got his first big break as a new real estate agent—and why so many agents fail before they really begin. 

As Byron and Nicole can both tell you, a six month attempt doesn’t even scratch the surface. 

Click on any of the timestamps below to watch: 

00:0001:57 Intro 

01:57 #1: What does “living the good life” mean to consumers, apart from homeownership? 

14:14 #2: Tweet by Aleksey Chernobelskiy asking for advice on starting a cold calling journal 

23:30 #3: Graham Stephen YouTube Short: “99% of agents will fail.”

27:39 “If you think three or even six months is giving real estate a real try, you are mistaken.”

Click here to watch the full episode. 

Download the printable PDF with all 27 lines:

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Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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