
Zillow’s Data Play Makes Local Relationships More Important Than Ever
Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.

Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.

Howard Hanna’s two-tier Realtor proposal has agents debating what it takes to earn the title, and Byron Lazine and Nicole White break it down on The Real Word.

A Chicago property owner says his fixer-upper was listed on the MLS without his consent, prompting an ethics complaint and CBS New coverage, plus a full review on The Real Word. Byron even called “The Ace Broker” to get his side of the story.

As Compass defends its listing funnel, Leo Pareja questions its impact on transparency. And in this week’s Real Word, Byron and Nicole review Pareja’s op-ed and debate whether Compass’s internal messaging aligns with a consumer-first approach.

The latest Clever report reveals a national average commission of 5.44%—not the long-claimed 6%. On this week’s episode of The Real Word, Byron Lazine and Nicole White break down the data and call out the misleading marketing language still being used to gaslight the industry.

A new Realtor Magazine article and this week’s episode of The Real Word podcast break down proposed changes to NAR’s Code of Ethics, aimed at clarifying enforcement of discriminatory speech policies.

NAR took to Capitol Hill to push for key housing legislation, including the More Homes on the Market Act, which could double capital gains tax exclusions for homeowners. This week’s Real Word podcast breaks down the impact of these proposals.

AccountTECH’s latest data shows real estate commission rates stabilizing just five months after the NAR Settlement, while Redfin reports shifts based on home price—rising for affordable homes and dipping for luxury properties.

As NAR officials prepare for a meeting this week on its Clear Cooperation policy, industry leaders are debating what is also known as the pocket listing ban, with some calling for its removal and others defending its impact on equal housing access.

Byron Lazine and Nicole White review the new listing and purchase agreements from Las Vegas Realtors.

Within 24 hours of yesterday’s episode of The Real Word, the CEO of eXp, Leo Pareja, agreed to sit with Byron Lazine n a BAM Breaking Live YouTube broadcast to set the record straight on his brokerage’s commission policy moving forward.

Byron Lazine breaks down the Buyer Agreement form by the California Association of Realtors (CAR), a “buyer beware” press release from the Consumer Federation of America, and why more brokers and boards should emulate eXp’s Buyer Broker Agreement.
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