I recently had the opportunity to learn from Amy Stockberger in her Systems to Scale program. Spoiler alert: the course is a 10/10—seriously, sprint to get into her next one! One of my many takeaways was the impact of her leads group. Amy is a powerhouse, and the results she’s achieved through building lead and referral networks have completely shifted my perspective on how crucial these groups should be in our real estate businesses.
A well-functioning leads group can bring in 5-10 additional transactions every year, and the best part? It requires minimal time and effort. Last year, my networking within a leads group accounted for 17.5% of my business. We met for just 10 lunches and two happy hours. Throughout the year, I spent about $300 on food and beverages for myself, and in return, netted over $30,000. The ROI is wild—trust me, you should calculate it yourself.
Here are three reasons every relationship-focused real estate agent should prioritize creating a leads group:
1. Referrals
The most obvious benefit of a leads group is a consistent stream of referrals. By consistently putting yourself in front of the same group of professionals and building genuine relationships, you increase the likelihood that they’ll refer you to their clients and spheres. These trust-based relationships within the group lead to more credible and reliable referrals, helping you close more deals without the heavy lifting of cold outreach.
2. Cross-Promotional Opportunities
Collaborating with professionals from other industries allows you to tap into their networks, promoting mutual business growth. It’s a win-win situation that helps you and your group members expand your reach and influence. For example, partnering with a local financial planner or attorney can open doors to new client bases you may not have had access to otherwise.
3. Deeper Market Knowledge
No matter how experienced you are, engaging with other industry experts will broaden your understanding of client needs and market trends. Masterminding with attorneys, financial professionals, and other experts adds layers of insight that you can leverage in your business. This deeper market knowledge not only helps you stay ahead of your competition but also positions you as a more knowledgeable and resourceful agent in the eyes of your clients.
The Hidden Benefits of Leads Groups
Beyond the key benefits of referrals, cross-promotion, and market insight, being part of a leads group can enhance your confidence and public speaking skills, boost your brand awareness, and even help promote your listings. Plus, the friendships you build are invaluable. When you surround yourself with like-minded, business-building professionals, it’s easy to go from “talking shop” to forming genuine, lasting connections. There’s a lot of magic in those relationships.
My ROI was incredible even when I had no clear strategy, so I’m thrilled about what’s coming next. If you’re ready to create your own leads group and want to learn from the best, check out Amy Stockberger’s program here.
Building a leads group is not just about adding transactions; it’s about building a community that supports, refers, and grows together. Don’t wait to start yours!
