Real estate conferences are top of mind for a lot of agents right now.
Plenty took place over the summer. Chances are you either went to one or tuned in virtually. As exciting as they can be, there’s no guarantee that your ROI will compensate for the time and money you invest in a conference.
Your ROI with conferences and training sessions is primarily up to you. Sure, the event organizer has a role to play. But who hasn’t attended an event with high hopes only to walk away disappointed?
The hack I’m about to share will change how you attend conferences and 10X your ROI from any training event. Following this approach, you can go from struggling agent to BAMF in a very short time.
Identify the gains you want
Before you arrive at the event, decide what you want to get out of it. Determine what you need most for your business or what would improve your professional life:
- Information you’ve been looking for and haven’t found yet
- Solutions to specific problems you’ve encountered as an agent or entrepreneur
- New colleagues or friends to network and mastermind with
- New perspectives on the industry and your business
Maybe you’ve tried to get past a particular obstacle or plateau and would welcome insights from professionals who’ve been where you are now.
Make it your intention to address these specific goals at the conference or event you’re attending.
Look for ways to make it easier to implement your plan once you get there. Here are a few ideas to get you started:
- Set reminders for yourself about your intentions.
- Contact people ahead of time to express an interest in seeing them there.
- Make sure you’re well-rested and refreshed. (Try not to drink all the booze in one night. I promise, there will still be some left for you after the conference!)
Take Action at the Conference
Once you’ve set your specific intentions for this event, complete these key elements of your action plan:
- Talk to as many people as you can.
- Be proactive. Just say, ‘Hi!’ (This is not the time to be a wallflower.)
- When you meet someone who can solve a problem, ask specific questions—and take notes on responses.
- Be a chill, decent, laid-back human being. Don’t be “starstruck” or overbearing with questions.
- Be prepared to help other attendees with their questions.
- Pay attention! Put the damn phone away for a while. Put it on ‘Do Not Disturb’ and leave it alone. You never know when your breakthrough will come!
After all, you’re not there just for yourself. Collaboration is where it’s—with this industry as much as any other. It makes sense to help other people when you can.
So, don’t hesitate to share what you’ve learned. You never know how something you’ve picked up will impact another agent.
Top takeaways for agents
You can accomplish multiple goals at any business conference or training event. But it starts with setting an intention and then taking action.
You might be physically present without a clear intention, but you’re not fully engaged. And without taking action, no intention will get you any closer to your goals.
Both are essential to growing as an agent and as a person.
You can still do this exercise if you’ve recently come home from a conference. Set your intention, then go back through all of your notes. Email or text the people you connected with to ask questions or set up a mastermind session. Use everything you have at your disposal to increase the ROI of that conference.
What’s the next professional event on your calendar? And how will you use this hack to 10x your ROI and grow your business?
