Making content in the car is one of the most efficient and effective ways to create. Especially for real estate agents constantly bouncing between appointments.
It’s a private, controlled space where you don’t have to worry about background noise or anyone overhearing you.
Personally, I find it hard to create content when I’m surrounded by people. I could never film in the office, and even at home, I don’t love doing it when my wife is in the other room, overhearing me scream about Instagram strategy. The idea that someone might be listening to my multiple takes makes me uncomfortable.
That’s why some of the best content comes from the car. It’s where you are truly yourself.
Matt Lionetti, who’s known for his highly-produced skits and listing videos, has had some of his most viral moments just ranting in the front seat.
If I filmed this in my apartment or in a studio, I’d look like an absolute psychopath.
And Naples Natalie is one of the best car creators in the real estate game.
Why Car Content Crushes
The lighting in the car is surprisingly solid. Just angle yourself toward the sun, and you’ve got soft, natural light without having to drag around a ring light.
There’s also something about car videos that feels raw and relatable. You’re not in a studio forcing something overly produced and overedited. Car content looks spontaneous, like you just left a showing or had a wild conversation. The front seat works as a built-in hook, setting the stage for a story, like you’re about to spill something interesting.
How to Create an In-Car Studio
Ok, now that you’re convinced to create car content, here’s how you set up your in-car studio:
Natalie recommends four things:
- A smartphone
- A car (she recommends a Tesla for the lighting)
- A Rode wireless mic for better audio (or this budget-friendly mic)
- A car phone mount to stick to your windshield
Of course, all you really need is a car and your phone, but the mic and phone holder can level up the quality.
The car is like your second office. So lean into it, hit record, and let the chaos of your day turn into content your audience actually connects with.
By the way, if you need inspiration on WHAT to film in your car, we give out social media content and video scripts to our BAMx members every single week. If you’ve been on the fence about our community, here is a 7-day free trial.
