Why Realtor.com is CRUSHING Video Marketing

Byron Lazine and Nicole White discuss appraiser bias, how Realtor.com is CRUSHING video marketing and why you should pay attention to Kanye West’s acquisition of Parler.
Split-screen thumbnail of two podcast hosts: woman left with mic, man right with headphones, bright background and
Split-screen thumbnail of two podcast hosts: woman left with mic, man right with headphones, bright background and
BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

Six smiling real estate agents stand against orange, black, and red panels with a bold headline about learning AI now and BAMx/realtor logos in the band at the bottom.
FREE VIRTUAL EVENT
BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

Appraisers are feeling the pressure. But it may be for different reasons than you think. 

Byron Lazine and Nicole White discuss appraiser challenges on this week’s The Real Word, along with a brilliant new marketing campaign by Realtor.com and why you should pay attention to Kanye West’s latest acquisition

youtube placeholder image

Click on any of the timestamps below to watch:

00:0001:40 Intro

01:41Why Appraisers Say, ‘We Have Targets on Our Backs’

18:53The House Whisperer

22:41 Left, Middle, Right: Kanye West acquires Parler

Click here to watch the full episode. 

PropStream is the leading real estate data and analytics platform, no matter what your real estate goals are. Get more listings, close more deals with PropStream. 

Try PropStream Now!

Download the printable PDF with all 27 lines:

Sign Up for the BAM Newsletter

For daily real estate news, business and marketing.

About the Author

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

Share:

Related Posts

Two hosts in a split-screen frame with the 'the real word' logo centered and orange borders behind them.
The Real Word

How Much Do Agents ACTUALLY Make?

Byron Lazine and Nicole White discuss the NAR 2023 Member Profile, highlighting inventory concerns, Realtor confidence, how much real estate agents actually earn, and what it takes to become a top performer (and top earner).

Read More »

Recent Articles

Upcoming Events

Webinar
Virtual

Related Posts