I just discovered a game-changing tip on Instagram about something we’ve all been underutilizing in our Instagram content

Julia Broome recently shared a video that I thought was so genius that I wanted to break down a few key points it covered.

Many of us overlook a significant opportunity to connect with our audience through our captions. The truth is, we often don’t use captions to their full potential. Captions are a powerful yet underrated tool for engaging your audience.

Here are a few things you can do to set yourself apart with your Instagram captions:

#1—Share a Relatable Story or Do Story Time

This will allow your audience to get to know you better and feel like they can connect with you more.

Here are a few ideas for story time captions:

Quick story time: Use this caption to talk about a strange house that you showed.

For example: Let me tell you about the time that I screamed in sheer panic in front of my clients. As I opened a closet door during a showing, I screamed as dozens of mannequin heads stared back at me.

Long story short: Use this caption to talk about how the Zillow Zestimate for a home was way off, and how you sold the property for more money than the Zestimate. Make sure to mention how much money your clients would have left on the table had they not used you as a real estate agent.

For example: Long story short, Zillow valued my client’s property at $300,000, but I was able to sell it for $350,000.

I was reminiscing on: Use this caption to talk about your real estate journey and one important lesson you’d like to share with your audience.

For example: I was reminiscing on my early days in real estate and thought about how every home has a unique story. One lesson I’ve learned is that perseverance and patience always pay off.

I’m gonna rant for a second, but I think a lot of you can relate: Use this caption to talk about something that sets you apart as a real estate agent that maybe other agents are not doing.

For example: I’m gonna rant for a second but I think a lot of you can relate. It blows my mind that agents don’t spend money on professional photography and staging.

If you want to laugh, keep reading: Use this caption to talk about an embarrassing moment in your real estate career.

For example: If you want to laugh, keep reading. One time during a showing, I wasn’t paying attention to where I was walking, and I was looking at property details on my phone and ended up falling down the stairs in front of my client.

#2—Use Your Caption to Talk About Something Real or Get Vulnerable with Your Audience

Use these captions to let your audience in and allow them to see themselves in your content.

Here are a few ideas for vulnerable captions:

I never share things like this, but: Use this caption to talk about how sometimes it’s difficult to go months without a paycheck in real estate. Spin this to a positive and talk about how thankful you are for your clients.

For example: I never share things like this, but no one really talks about how difficult it is to go months without a paycheck in real estate. The uncertainty can be stressful, but I’m incredibly thankful for my clients who make it all worthwhile.

I wrote and re-wrote this caption a bunch of times because this is something that’s hard for me to talk about, but: Use this caption to talk about how you lost a listing once.

For example: I wrote and re-wrote this caption a bunch of times because this is something that’s hard for me to talk about, but I lost a listing once because I wouldn’t take the listing on at a higher price. It was a tough lesson, but integrity matters.

I’m not someone who wants to only show the good parts of my life on here, so to be real with you guys: Use this caption to talk about some of the challenges in our industry. Spin this to a positive by talking about how growth isn’t linear and the challenges and setbacks shape us into who we are.

For example: I’m not someone who wants to only show the good parts of my life on here, so to be real with you guys, there are days when I feel overwhelmed by the changes and challenges of this industry.

I’ve been wanting to share this because I’m trying to get better at opening up, but: Use this caption to talk about how you doubted yourself in the beginning of your career.

For example: I’ve been wanting to share this because I’m trying to get better at opening up, but there were times early on that I really doubted myself in my career. However, perseverance and passion have guided me through, and I’m grateful for the journey.

#3—Use Your Caption as an Opportunity to Ask Your Audience a Question

Questions are always a great idea for engagement. They always get additional comments that roll in.

Here are a few question captions:

Have you ever had this happen to you?: Use this caption to talk about a house that you walked into and immediately felt like it was haunted.

For example: Have you ever had this happen to you? I walked into a home once, and I just instantly knew it was haunted.

What kind of content would be helpful for you to see?: Use this caption to ask your audience the type of content they would like to see from you. Give them four options and ask them to comment below with their favorite option.

For example: What kind of content would be helpful for you to see?

    • Home tours
    • Educational content on buying your first home
    • Finance tips on how to save for your first home
    • Behind-the-scenes of a real estate agent’s day-to-day

Should I make a series out of this?: Use this caption to see what your audience is resonating with in terms of the content you are posting.

For example: I have been posting about the best coffee shops in the DC area. Should I make a series out of this? What other local spots would you like to see?

By incorporating these caption strategies, you can transform your Instagram. Remember, captions are a powerful tool for building relationships and establishing yourself as a trusted advisor in the real estate market. So, start crafting captions that capture attention and spark conversation.