If you’ve ever wondered what makes other agents roll their eyes and hit “unfollow” (or worse, “hide post”), you’re not alone. We asked.
In a recent BAM x ReminderMedia survey, over 700 real estate professionals shared exactly what kind of content pushes them away.
Some of the answers were predictable. And plenty were brutally honest.
Taken together, they paint a clear picture of what not to post if you want to keep your audience engaged and avoid being muted into oblivion.
Let’s dive in!
The Top 10 Social Media Turn-Offs
Here’s where the numbers stacked up. These are the categories most frequently mentioned by agents in the survey, with percentages and ratios to give you a sense of scale.
- Politics or religion: 22% (about 1 in 5 agents) said political or religious posts are an automatic unfollow. We’re not saying you can never have an opinion. But if you’re posting content with a strong political leaning, be prepared to lose some followers.
- Bragging and ego-driven content: 19% (roughly 1 in 5) cited self-congratulatory posts like “I’m #1” or endless award announcements. Doesn’t mean you can’t post your wins. As in many things, balance is the key here.
- Generic or templated posts: 17% (about 1 in 6) pointed to cookie-cutter “just listed/just sold” graphics or obvious copy-paste templates with minimal (or zero) customization. That’s why our BAMx templates are anything but generic. (Start your free trial here to see what we mean.)
- Salesy or inauthentic content: 15% (about 1 in 7) said overly pushy, canned, or fake-feeling posts drive them away.
- Boring, low-quality, or no-value content: 13% (about 1 in 8) mentioned poor editing, bland posts, or content with zero takeaway.
- Overposting or frequency fatigue: 8% (1 in 12) said constant posting or flooding feeds is an instant turn-off.
- Cringey trend-chasing: 6% (1 in 16) flagged awkward dances, forced lip-syncs, or trend-jacking that doesn’t fit.
- Unprofessional, vulgar, or sexualized posts: 5% (1 in 20) said revealing outfits, profanity, or “gross” humor is a no-go.
- Negative or attacking others: 3% (1 in 33) pointed to content that disparages other agents or spreads negativity.
- Nothing at all: About 20% said they don’t unfollow, though many admitted they simply scroll past posts that don’t land.
Have any of the top 10 above ever caused you to unfollow someone? Or have you posted something with any of the above and gotten a response you can best describe as “mixed”?
A Few Survey Responses That Stood Out
Percentages are helpful, but sometimes the examples tell the story better. Here are a few paraphrased responses from the survey that capture what agents really mean:
- On political content: “Anything political is an immediate unfollow.”
- On trend-chasing: “Cringey TikTok dances and lip-syncs. It’s obvious when an agent is copying what’s trending without actually getting it.”
- On bragging: “Posts that scream, ‘Look at me, I’m the top producer,’ with no value for the audience.”
- On templated content: “The same cookie-cutter ‘just sold’ graphics that look mass-produced.”
- On unprofessionalism: “Revealing clothing, awkward dance moves, or using profanity—it makes us all look bad.”
Beyond the Top 10
Agents also called out things like:
- Long-winded captions that never get to the point.
- Fear-mongering or misleading advice.
- Awkward “pick me” posts that feel more desperate than authentic.
- Constant “me, me, me” content with no story or client focus.
And while plenty of agents admitted they rarely unfollow, they still notice when a post feels off or when someone’s entire feed starts looking like a highlight reel for their ego.
The big takeaway? Social media works best when it feels real, useful, and human.
If your posts lean too heavily into politics, bragging (humble-bragging totally counts, unless it’s funny), generic content, or hyper-salesy pitches, you risk losing not only followers but also trust.
