real estate marketing

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Agent Marketing

Why Nobody Is Sharing Your Content (4 Filters That Fix It)

The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.

June 19, 2026

Four smartphones lined up on a purple-pink gradient background display diverse travel photos, with a man and woman in denim posing in front.

Agent Marketing

What Happens When You Market the Memories Instead of the Mansion?

Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.

June 13, 2026

Agent Marketing

Our Biggest Content Mistake (And What We’re Changing)

The Broke Agent shares what BAM learned the hard way about YouTube channel strategy and what they’re doing differently now.

June 12, 2026

Agent Marketing

The Custom For Sale Sign That Outperformed Every Other Listing Marketing Asset

Krys Benyamein on why a custom For Sale sign outperformed every other marketing asset on a Tahoe lakefront listing, and what agents can learn from it.

June 10, 2026

Agent Marketing

Instagram Plus Just Launched: The Features Real Estate Agents Need to Know

Instagram Plus launched on June 4, 2026 at $3.99/month. Here are the features real estate agents should actually care about.

June 5, 2026

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Agent Marketing

This Sandlot-Inspired Listing Video Hit 80K Views. Here’s the 5-Step Formula Behind It

Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.

May 30, 2026

Agent Marketing

This 7-Slide Video Carousel Got 11K Likes. Here’s How to Create It.

Structured Media’s David Stultz shows why video carousels are crushing on Instagram right now and how any agent can make one.

May 23, 2026

Agent Marketing

Most Agents Leave Listings Without Enough Content. Here’s How to Fix That With an iPhone.

Krys Benyamein shares a simple iPhone filming system that helps real estate agents capture more usable listing footage with three core camera movements.

May 18, 2026

Agent Marketing

The Hardest Content Decision I’ve Made in 4 Years… And What It Taught Me

The Broke Agent explains why he ended his 200-episode Walk Thru Podcast after 4 years and what he’s building next for real estate marketing content.

May 15, 2026

Smiling man in a black shirt sits at a desk using a laptop, with a neon orange map and location pins on the wall behind him.

Agent Marketing

The #1 Mistake Agents Make with Geographic Farming

Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.

May 14, 2026

Agent Marketing

Why the Dumbest-Sounding Trend on Instagram Is Actually Smart Marketing

Tennessee agent Marie Lee and lender Theoni Rapo are using caveman-speak on Instagram to simplify the 2026 market. Here’s what agents can learn from both.

May 9, 2026

Agent Marketing

The Real Reason Homeowners Call One Agent Over Everyone Else

Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.

May 7, 2026

The Custom For Sale Sign That Outperformed Every Other Listing Marketing Asset

The Real Reason Homeowners Call One Agent Over Everyone Else

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