Agent Marketing
Real Estate Word of the Year 2025
Affordability tops BAM’s real estate Word of the Year for 2025, with agents citing higher costs, buyer hesitation, and shifting expectations across the industry
December 31, 2025
Affordability tops BAM’s real estate Word of the Year for 2025, with agents citing higher costs, buyer hesitation, and shifting expectations across the industry
Jerome Powell discussed housing, mortgage rates, and MBS holdings at NABE. Byron Lazine breaks it down on today’s Hot Sheet.
Kevin O’Leary says mortgage rates won’t drop below 5% again, calling 3.5% loans an “aberration” and urging buyers to adjust to today’s 6–7% range.
The FOMC press conference with Jerome Powell marked a 25 bp cut, SEP projections for two more cuts, and mortgage rates holding near 2025 lows.
Redfin reports U.S. homeowner households fell 0.1% in Q2 2025 to 86.2M, the first decline since 2016, while renter households surged 2.6% to 46.4M.
Realtor.com report shows buyers, sellers, and builders all struggling in 2025, with affordability down, delistings up, and builders slowing new starts.
New Realtor.com report shows buying power shrinking, with just 28% of homes affordable as prices hit $439,450 and rates stay near 7%.
At the July 2025 FOMC meeting, the Fed held rates at 4.25% to 4.5%, with two officials dissenting in favor of a 25-basis-point cut, marking the first double dissent since 1993. Chair Powell stated the best way the Fed can support housing is by reaching 2% inflation.
Discover the 7 most affordable housing markets of 2025, home shoppers can buy a home under $300K.
Fannie Mae shared 5 housing market predictions for 2025. Learn how skill-based agents can turn challenges into opportunities this year.
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