luxury real estate

Modern luxury house with glass walls and a pool at dusk, overlaid by the slogan: 'Create a Luxury Vibe as You Build Your Business'

Agent Marketing

Walk the Walk: Create a Luxury Vibe as You Build Your Business

Troy Palmquist shares five ways you can create a luxury vibe as a real estate agent.

February 16, 2023

Modern single-story villa with floor-to-ceiling glass walls and a long reflecting pool at sunset, palm trees in the background.

Agent Strategy

Feeling Gucci: What Really Defines A Luxury Real Estate Agent?

What does it mean to be a luxury real estate agent? Troy Palmquist explores this question and argues that it has nothing to do with price point.

January 19, 2023

Luxurious courtyard pool area at dusk with blue-lit pool, palm trees, and orange lounge chairs around fire bowls and seating areas.

Housing Market

How Luxury Buyers Search for Real Estate Agents

Global real estate brand Engel & Völkers released an original trend report with the findings of exclusive research on luxury consumers in North America. Their research identified five trends, including how luxury buyers search for real estate agents.

December 16, 2022

Elegant seaside lounge with large glass walls, wooden slat ceiling, a round rustic table and modern white chairs overlooking the ocean.

Housing Market

Luxury Real Estate is a Top Investment

According to Coldwell Banker’s Global Luxury Trend Report, luxury real estate is in a strong position for the rest of 2022 and heading into 2023 as high-net-worth buyers turn to real estate as a stable, long-term investment strategy.

November 2, 2022

Split image of two houses: a modern white townhouse with trees behind, and a stone mansion with a red-tiled roof and arched windows.

Agent Marketing

This Real Estate Team Dominates TikTok

The HEIDER real estate team dominates TikTok. Here are a few things the team does to maintain its growing audience of over 3 million.

October 15, 2022

Two men sit at microphones in a podcast studio, smiling during an interview with a bold “CHRISTOPHE CHOO” banner across the foreground.

Byron Lazine Podcast

The Truth About Working with Million Dollar Listing

Byron Lazine sits down with Beverly Hills luxury real estate agent Christophe Choo to discuss his business, Million Dollar Listing, foreign buyers, and advice for agents.

October 7, 2022

Agent Strategy

How did James & David from MDLLA first break into the LA Luxury market?

From the very beginning of our real estate careers, back in 2012, we knew we wanted to be in the luxury market. But there was a giant problem. It’s nearly

April 18, 2022