Follow Up Boss

Real Estate News

Zillow Pro Now Allows Agents to Collaborate Directly with Clients

Zillow launches Zillow Pro nationwide, giving agents direct visibility into client activity and a 4x boost in conversion through My Agent.

July 9, 2026

Agent Strategy

The Real Estate Tech Stack You Need to Grow in 2026

Byron Lazine breaks down the 2026 real estate tech stack he’d use if he rebuilt from zero and explains what each tool does and how it fits into a working system.

December 22, 2025

Agent Strategy

The Truth About Zillow’s Access to Your Follow Up Boss Data

Byron Lazine, Tom Toole, Lisa Chinatti, Chris Giannos, and Josh Rubin break down the Follow Up Boss terms of service update and why agents’ outrage is misplaced.

October 21, 2025

The #1 Way to Position Yourself as a Trusted Expert

In this BAM interview, Dan Corkill, founder and CEO of Follow Up Boss, sits down with Byron Lazine to talk about the problem real estate agents need to focus on solving, including how to uncover your clients’ true needs and position yourself as a trusted expert.

October 15, 2024

Real Estate News

This Year’s Biggest PR Winners (and Losers) in the Real Estate Industry

Explore the highs and lows of the real estate industry in 2023, as Audie Chamberlain shares this year’s biggest PR winners and losers.

December 21, 2023

Collage of a Mario character on the left, a dark middle panel with the word VERDICT, and a smiling woman on the right, suggesting a multi-topic media feature.

Agent Marketing

This Week in BAM: Sitzer/Burnett Verdict and More Breaking News for the Industry

This week in BAM (Oct 30–Nov 3) covered the Sitzer/Burnett verdict, Bob Goldberg stepping down, Zillow acquiring Follow Up Boss, Anywhere partnering with RealScout, a Krys Benyamein webinar, and a BAMx mastermind hosted by Byron Lazine.

November 4, 2023

What Does Zillow’s Acquisition of FUB Mean for Agents?

Brad Acree shares his take on Zillow’s acquisition of Follow Up Boss. drawing from his experience working at dotloop before it was acquired by Zillow.

November 3, 2023