No. But seriously, hashtags should be the LAST thing you think about when it comes to your Instagram content strategy. At this point, they are basically useless. If you want to try them, pepper in three to five VERY “post specific” […]
Join Byron Lazine, Tom Toole, Lisa Chinatti, George Laughton, Amy Stockberger, Gino Blefari, Luke Acree, and top team leaders at BAM Camp: Team Leaders, September 22–23 in Scottsdale. This intimate, two-day workshop is built to help you scale your team, increase profit, strengthen leadership, and leave with a clear 90-day action plan. Get your ticket before it sells out →
Join Byron Lazine, Tom Toole, Lisa Chinatti, George Laughton, Amy Stockberger, Gino Blefari, Luke Acree, and top team leaders at BAM Camp: Team Leaders, September 22–23 in Scottsdale. This intimate, two-day workshop is built to help you scale your team, increase profit, strengthen leadership, and leave with a clear 90-day action plan. Get your ticket before it sells out →
No.
But seriously, hashtags should be the LAST thing you think about when it comes to your Instagram content strategy. At this point, they are basically useless. If you want to try them, pepper in three to five VERY “post specific” hashtags occasionally and see if it improves your reach. Usually it doesn’t. I feel like they even hurt engagement at this point.
AUDIO is the new Hashtag for Reels.
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Eric Simon is the founder of The Broke Agent and co-founding Chief of Content of BAM. You can watch him weekly as a co-host of Over Ask Podcast and The Walk Thru. Eric also speaks at industry events across the nation and can hit his pitching wedge 190 yards.
Get five actionable real estate plays for agents, including Labor Day conversation starters, a 2026 social media blueprint, BAM’s 100K follower strategy, community resources, and the housing market realities that matter right now.
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Get five actionable real estate plays for agents, including Labor Day conversation starters, a 2026 social media blueprint, BAM’s 100K follower strategy, community resources, and the housing market realities that matter right now.
Emily McAllister’s latest yap-style reel proves marketing cannot sell an overpriced listing. Here’s how agents can copy her style (and why they should).
The Broke Agent unpacks the worst social media advice for real estate agents and what to ask instead.
Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.
