RealScout announced the launch of RealScout Exclusives, a new tool providing brokerages with a tech-driven approach to exclusive listing distribution.
Built on years of proven technology, this has been the engine behind Howard Hanna’s “Find It First” program for years, delivering measurable results.
Here’s what you need to know about the launch.
A Battle-Tested Platform for Brokerages
RealScout Exclusives is a brokerage-first platform designed to protect inventory, enhance buyer access, and drive urgency.
Just ask Howard Hanna CEO Hoby Hanna, who’s seen it in action:
“Launching Find It First™ and partnering with RealScout to power the program has been a true success for our customers, our agents, and our company. RealScout’s platform matches both our exclusive and new inventory to our buyer clients in real time, creating exposure and urgency. This gives our buyers a competitive edge by giving them access to listings faster while allowing our sellers to control how their listings are shared and distributed.”
What Makes RealScout Exclusives Different?
Most exclusive listing tools require agents to manually build and update buyer profiles.
RealScout lets the data do the work. Instead of relying on static profiles, its award-winning home search technology automatically tracks buyer behavior in real time—then connects the right listings to the right buyers.
Key Features of RealScout Exclusives:
- Real-time buyer matching – No manual profile updates, just smart data-driven connections
- Automated alerts – Exclusive listings meet buyers without agent intervention
- High adoption rates – A staggering 40-60% engagement rate
- Privacy and control – Brokerages decide how listings are shared
- Industry compliance built-in – No regulatory headaches
A Long Time Coming—And Right on Time
RealScout CEO Andrew Flachner saw this shift coming years ago:
“We’ve been refining our exclusive listings technology since 2019, well before the current market shifts. In my 2019 Inman article and T3 Leadership Summit presentation, I predicted how market forces would inevitably create pressure for brokerages to adopt exclusive listings strategies.
“Whether brokerages decide to engage with exclusive listings or not, they need to be prepared—and our battle-tested solution provides that readiness.”
Brokerage Reactions
The industry is taking notice. Benchmark Realty CEO Phillip Cantrell sees RealScout Exclusives as a natural fit for modern brokerages:
“As the real estate landscape continues to evolve, we needed a solution that allowed us to manage and distribute exclusive listings efficiently within our brokerage. RealScout provides that infrastructure—since our clients are already searching regularly on the platform, it makes perfect sense for our exclusive listings to be there as well.”
RealScout Exclusives is live now, and brokerages looking to level up their listing strategy can join the waitlist or request a demo at learn.realscout.com/exclusives.
