Super Bowl weekend is here, and if you haven’t created any content yet, don’t worry. The Broke Agent shared some quick, easy, and engaging ideas that real estate agents can create up in minutes.
From trending food searches to agent humor, here are some last-minute content ideas for the Super Bowl this weekend.
Oh, and if you want a done-for-you approach? We just added two Reels ready to customize inside BAMx. Just add in your local favorites and post.
1. Local Hot Spots & Takeout Picks
- Best bars in your city to watch the Super Bowl.
- Top takeout spots for game-day food—bonus points for sharing their must-order items.
- Hidden gem restaurants where you can watch the game without insane crowds.
2. Super Bowl City-Specific Content
If you’re in Kansas City or Philadelphia, capitalize on the Super Bowl buzz with these ideas:
- How the real estate market in a Super Bowl city changes.
- What it’s like selling a house to an NFL player.
- A “What $X gets you” comparison between Kansas City and Philly.
- Parade plans: Where, when, and how (but don’t jinx it).
If you’re in New Orleans, talk about:
- The impact of the game on Airbnb and short-term rentals.
- What the vibe is like in the city.
3. Funny Real Estate Agent Content
- How to bring up real estate at a Super Bowl party.
- When you get invited to a party at a friend’s new house… but they didn’t use you as their agent.
- Handing out business cards at the party like they’re Super Bowl squares.
- Writing offers during halftime.
4. Google Trends = Built-In Engagement
Want to hop on trending searches? Here’s what’s hot this week, according to Google:
Top Super Bowl food trends:
- Buffalo chicken dip— IG story poll: What’s your favorite Super Bowl dip?
- Philly cheesesteak sliders & Hawaiian roll sliders—easy to tie into a Kansas City vs. Philly post.
- 7-layer dip—break down “The 7 Layers of a Real Estate Transaction” for an engaging post.
- Football-shaped cookies & crackers—great for family-friendly content.
Top searched Super Bowl cocktails:
- Old Fashioned, Margarita, Espresso Martini—run a poll: “If your real estate career was a cocktail, which one would it be?”
- Jungle Juice—because real estate transactions sometimes feel like a mix of everything.
5. Use Kendrick Lamar’s Halftime Show to Your Advantage
Kendrick Lamar is performing at halftime, which means his songs will be trending on Instagram & TikTok. Get ahead of it by using his audios for your posts and Reels.
6. For Agents Who Don’t Care About Football
- What to do if you hate football but still want to be social this weekend.
- How to network at a Super Bowl party (without making it weird).
Final Thoughts
Whether you throw up a quick Story, a meme, or a Reel about your Super Bowl weekend, don’t overthink it—just post. The game will dominate social feeds, so ride the engagement wave, have fun, and sneak in some real estate while you’re at it.
Want a head start? BAMx has two customizable Reels ready to go. Just tweak them for your market and post!
This Simple Instagram Post Generated 97 Comments (and a Month of Content Ideas)